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Gap Selling Resources Articles

Blind Confidence in Sales: A Lesson in Problem-Relevant Solutions

The critical link between products and problems Connecting the dots between a product and its relevance to a specific problem is a critical aspect of Gap Selling. Recently, we found ourselves on the buyer's side of the table, eagerly anticipating the exploration of an...

Gap Sell Keenan 70: What Problems Do You Solve?

https://www.youtube.com/watch?v=GDPCYEoVpLg&feature=youtu.be We’ve done 70 episodes of Gap Sell Keenan and there remains a recurring theme. Sellers still struggle to answer what problems do you solve? This seemingly simple question stumps our guests time and time...

5 Ways to Rethink Sales Enablement in 2024

Acknowledging a weakness is the first step towards improvement. Our society has created a hesitancy, especially among high level professional, to admit when things aren’t going smoothly. The competitive nature of the business world has fostered an environment where...

Gap Sell Keenan 69: Ditch Your Sales Mindset

https://www.youtube.com/watch?v=VNyZ-UPG1NI&feature=youtu.be   Gap Selling is more than a new set of tactics for a seller. It is a profound shift in sales mindset that separates the good from the great. Having read the book, following our newsletters, or...