https://www.youtube.com/watch?v=imMk_Rod1NY&feature=youtu.be We live in a constantly evolving world. Self...
Gap Selling Resources Articles
Blind Confidence in Sales: A Lesson in Problem-Relevant Solutions
The critical link between products and problems Connecting the dots between a product and its relevance to a specific...
Gap Sell Keenan 70: What Problems Do You Solve?
https://www.youtube.com/watch?v=GDPCYEoVpLg&feature=youtu.be We’ve done 70 episodes of Gap Sell Keenan and there...
Can You Pass The Question Test?
Would you like to take a question test that measures your ability to ask questions and improve your chance to win the...
Account Vision: The Key to Growing Your Accounts
The secret to successful account management lies in developing the account, not just selling to it. At the center of...
Account Governance – What it is and Why YOU Need It
We're going to be running a series for the next couple of weeks, focusing on account governance. I’ve chosen account...
How To Optimize Sales with Your CRM: 9 Things That You Need in Your CRM
Does your CRM feel like more of a hindrance than a help when it comes to selling? It's a common issue, but the problem...
Why You Should Never Ask The Buyers the Impact of their Problems – Lessons From Gap Sell Keenan Episode #58
You should never ask the buyers the impact of their problems. Your job as a seller and as a Gap Seller is to find the...
Educate Your Buyer – 3 Benefits of Market Expertise – Lessons From Gap Sell Keenan Episode #57
Personalization, credibility, and value – probably the 3 most common buzzwords in the sales world today. Being a...
Demo During Discovery: A Dangerous Mistake – Lessons From Gap Sell Keenan Episode #56
Pushing a demo during discovery is dangerous. As sales professionals we get excited about the products we sell. We...
The Freedom Box: Unleashing the Full Potential of Your Employees
At ASG we have a unique company culture and one of the key characteristics of that culture is what we call the Freedom...
How to be a Better Seller: Give a Shit
If you want to learn how to be a better seller, start here: give a shit! This is the story about a salesman who missed...