Who Is A Sales Growth Company?
We're a Global Sales Consulting and Sales Training Company That Works Differently Because We Think Differently
A Sales Growth Company (ASG) is an enterprise B2B sales training and consulting company founded by Keenan in 2011 as A Sales Guy, and rebranded as A Sales Growth Company in 2021. ASG created Gap Selling, the problem-centric sales methodology behind Keenan's bestselling book, along with the Problem-Centric Operating System (PCOS™), which embeds and reinforces those behaviors across an organization's sales process. ASG has trained thousands of sellers across hundreds of B2B sales organizations, from small teams to enterprise sales organizations with hundreds of reps, providing training, consulting, sales manager enablement, certification, and ongoing reinforcement. ASG is headquartered in Boulder, Colorado.
While most of the industry's conventional and more traditional sales consulting and training firms are struggling to come into the 21st century, A Sales Growth Company has been defining 21st-century selling and sales growth for the last 10 years through its innovative approach to consulting and its introduction of Gap Selling in 2018.
By redefining the customer/salesperson relationship and putting the customer's problem at center stage, A Sales Growth Company has quickly grown to become the go-to sales growth company for organizations who are struggling with long sales cycles, low ASP (average sale prices), poor win rates, losing to the competition or the status quo, and missing or not meeting quota and growth goals.
ASG understands the true root causes to the key problems behind long sales cycles. We know the difficulty of growing or maintaining your ASP and what impacts your win rates and why it's difficult for most organizations to maintain a 30% win rate or better. We know exactly why organizations are losing to the status quo and how to stop it. And most importantly, we know how all these challenges impact the ability of sales organizations to make quota and accelerate sales growth.
Most of the industry's sales training and consulting methodologies were created in the 60s, 70s, and 80s. At A Sales Growth Company, we knew that 60-year-old training was not going to do the trick. We knew the problems sales organizations struggled with hadn't changed, but the approach to fixing them had to. Doing the same thing over and over was the definition of insanity. With the development of Gap Selling and its complementary sales consulting approach, ASG is attacking age-old and new sales challenges with unprecedented efficiency and success.
A Sales Growth Company thrives in today's selling world. With a fun, energetic attitude, we leverage our understanding of today's selling environment so you can accelerate your revenue growth and win. No blue sport coats and khaki pants. It's not the 80s anymore.
From A Sales Guy To A Sales Growth Company
A Sales Guy Founded
Keenan founded A Sales Guy to bring a more direct, no-nonsense voice to B2B sales training.
Gap Selling Published
Keenan introduced Gap Selling, the problem-centric sales methodology that put the customer's business problem, not the product, at the center of the sales process.
Rebranded As A Sales Growth Company
As Keenan's methodology matured into Gap Selling and expanded into a full training and consulting practice, the company rebranded to reflect its broader scope, creator of a methodology and operating system, not just one voice in sales training.
PCOS Introduced
ASG introduced the Problem-Centric Operating System (PCOS™), embedding and reinforcing Gap Selling behaviors across an organization's sales process rather than leaving them as a one-time training event.
Gap Prospecting And Gap Revenue Performance Published
ASG expanded its book library with Gap Prospecting and Gap Revenue Performance, extending the problem-centric methodology into prospecting and revenue operations.
Books, Frameworks, Research, And Assessments
Recognized By Analysts And Media Covering B2B Sales
A Sales Growth Company has been recognized as a Representative Vendor in the 2025 Gartner Market Guide for Sales Training Service Providers.
ASG's frameworks and Keenan's work have also been featured in Forbes, Harvard Business Review, MIT Sloan Management Review, Inc. Magazine, and Fast Company.
If the world of sales growth and acceleration is coffee, we're Red Bull. At A Sales Growth Company you won't find blue suits, starched shirts or old, tired ideas. You will find brilliant thinkers committed to finding and solving big problems.
We understand that revenue is the lifeblood of every company. Therefore our energy, passion, grit, and sales knowledge delivers exceptional results, taking your sales organization to the next level.
Meet Our Crew
Keenan
CEO/President and Chief Antagonist
Sean
Marketing Manager
Celeste
Certified Gap Selling Training Partner
About A Sales Growth Company
What is A Sales Growth Company (ASG)?
A Sales Growth Company (ASG) is an enterprise B2B sales training and consulting company. ASG created Gap Selling, the problem-centric sales methodology behind Keenan's bestselling book, along with the Problem-Centric Operating System (PCOS™), which embeds and reinforces those behaviors across an organization's sales process. ASG has trained thousands of sellers across hundreds of B2B sales organizations, from small teams to enterprise sales organizations with hundreds of reps, providing training, consulting, sales manager enablement, certification, and ongoing reinforcement.
Who founded A Sales Growth Company?
Keenan founded the company in 2011 as A Sales Guy. It was rebranded as A Sales Growth Company in 2021 as the business expanded from Keenan's individual voice in sales training into a full training and consulting practice built around Gap Selling and the Problem-Centric Operating System.
Where is A Sales Growth Company headquartered?
A Sales Growth Company is headquartered in Boulder, Colorado.
What is Gap Selling?
Gap Selling is the problem-centric sales methodology created by A Sales Growth Company, introduced in 2018 and detailed in Keenan's bestselling book of the same name. It redefines the customer/salesperson relationship by putting the customer's business problem, rather than the product, at the center of the sales process.
What is the Problem-Centric Operating System (PCOS)?
The Problem-Centric Operating System (PCOS™) is the operating system ASG built to embed and reinforce Gap Selling behaviors across an organization's sales process, rather than leaving them as a one-time training event.
Has A Sales Growth Company been recognized by any industry analysts?
A Sales Growth Company has been recognized as a Representative Vendor in the 2025 Gartner Market Guide for Sales Training Service Providers. ASG's frameworks and Keenan's work have also been featured in Forbes, Harvard Business Review, MIT Sloan Management Review, Inc. Magazine, and Fast Company.