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Revenue Performance Services

Build a Sales Org That Compounds

Training, consulting, and AI coaching connected into one operating system built around the buyer's problem. When the pieces run in isolation, the number doesn't move.

Diagnose your revenue system → 5-min Pulse See how we help
We diagnose before we prescribe. Start with a read on where your revenue is leaking.
People We Work With
Emburse Palo Alto Networks GE HealthCare Citrix PitchBook Intel
The Problem

You've Bought the Pieces. The Number Still Isn't Moving.

More training, more tools, more headcount — and win rates, forecast accuracy, and quota attainment keep sliding. Across the industry, quota attainment fell from 63% to 28% while spend went up every year.

Training runs without reinforcement. Managers coach to process instead of buyer progress. Leaders forecast from assumption instead of verified data. When those three functions run separately, reps revert to previous habits, deals stall without a clear reason, and forecast misses arrive as surprises. Connecting them into one operating system is what changes the number.

63% → 28%
Reps hitting quota · 2012 → 2024
−27%
Win rates since 2021, while spend rose
The Shift

When the Pieces Run in Isolation, the Number Doesn't Move

We don't sell one-off training events. We build the Problem-Centric™ Operating System: how your team sells, manages, and forecasts, connected into one structure anchored on the buyer's problem. Training is one layer of it. So is coaching. So is the forecast. Each layer feeds the next, and the system holds the method in place after the training ends.

How We Help

Three Ways In. One Operating System.

Start with the full build or a single layer — every engagement connects back to the same operating model.

Flagship · Consulting

The Problem-Centric OS Install

A consulting engagement that installs the operating system end to end — Skills, Opportunity, and Forecast layers, anchored on Buyer Input Data. We assess, diagnose, sequence the build, and embed it into how your team runs every week.

  • Maturity assessment and diagnostic report covering current-state gaps, root causes, and business impact
  • 90-day action plan and 12-month roadmap tied to win rate, cycle time, and forecast accuracy
  • PIC development, deal-review framework, manager coaching, and forecast discipline
  • Operating-rhythm framework covering inspection cadence, reporting, and reinforcement
Build a revenue operating system →
ASG Problem-Centric Operating System diagram showing Skills, Opportunity, and Forecast layers
The Skills Layer

Gap Selling Sales Training

Problem-centric methodology training — prospecting, selling, and management. The training that changes how reps diagnose the buyer, built to be reinforced through the operating system so the method holds up in live deals rather than fading after the event ends.

Explore sales training →
Reinforcement at Scale

AI Coaching — AI Keenan & Gap Up

24/7 AI coaching built on the Problem-Centric method. Role plays, deal-level coaching, and skill reinforcement so the method shows up in live deals — without scheduling Keenan.

See AI coaching →
Proof

What the System Produces

+140%
More Bookings · +23% Win Rate · 70% Larger Deals
Matt Gahr
Matt GahrCRO, Emburse — 7 teams, 100+ reps
18mo → 89d
Sales Cycle · Win Rate 11% → 24%
Alicia Rasta
Alicia RastaEVP Global Sales, Televerde
18% → 40%
Primary-Institution Rate · Members 3,000 → 7,000
Ryan Cannady
Ryan CannadyCRO, John Deere Employees CU
"It changes the landscape of the organization completely. If you're in growth phase right now — Gap Selling is where you need to be."Mark Cope, CRO — Corestream
Who It's For

Built for the People Who Own the Number

CROs & VPs of SalesA structured system to lift win rates, forecast accuracy, and deal quality.
CEOs & COOsPredictable, compounding revenue instead of quarter-end heroics.
RevOps LeadersProcess, data, and enablement unified under one operating model.
Enablement LeadersPrograms tied directly to live-deal performance and measurable outcomes.
Private Equity & GrowthA repeatable way to assess and lift portfolio-company revenue systems.
Sales ManagersOne consistent framework for coaching, deal reviews, and pipeline.
Start Here

We Diagnose Before We Prescribe. So Should You.

Before any engagement, find out where your revenue system is breaking down. Twelve questions, five minutes, results on screen — and the one place to start.

No cost. No scheduling required.

Whatever You're Facing, You Don't Have to Solve It Alone

Diagnose the system first, or talk to us about a build. Every engagement starts with the buyer's problem and a clear read on where the revenue system is breaking down before we recommend anything.

Take the Quick Pulse → Talk to the ASG team
Gap Revenue Performance book cover by Keenan
New from Keenan · Summer 2026

Gap Revenue Performance

The first complete deconstruction of sales enablement — and the operating manual for compounding revenue that replaces it. The book behind the system we install.

Get notified when it ships →