People We Work With:
The Problem
Quarter after quarter, the same story plays out.
Forecasts look promising. Pipelines are full. Activity is buzzing. Then the number gets missed.
The typical response is loud but familiar. More enablement sessions. A few new hires. Another shiny tool. For a moment, it feels like progress. Then the quarter closes, and the outcomes leadership was chasing haven’t moved.
Why does this keep happening?
Because every fix operates in isolation. Training makes sense on its own. Tools add value in a narrow way. More headcount feels logical. But none of it connects. There’s no system carrying execution from the classroom to the field to the outcomes leadership expects.
That disconnect is why training fades the moment reps face buyers. It’s why tools create activity without impact. It’s why headcount produces more of the same results. And it’s why revenue misses keep repeating no matter how much is spent trying to fix it.
Most providers get one dimension right. ASG is the only one that gets both.
Every sales training and enablement provider lives along two continuums.
The horizontal axis measures how deeply they help sellers diagnose business problems, quantify impact, and qualify based on buyer truth, not seller opinion.
The vertical axis measures how effectively those skills are reinforced through coaching, inspection, and leadership cadence so behavior actually changes.
Most companies are strong on one axis. Almost none are strong on both.
That’s the gap ASG was built to close.
Most providers get one dimension right. ASG is the only one that gets both.
Every sales training and enablement provider lives along two continuums.
The horizontal axis measures how deeply they help sellers diagnose business problems, quantify impact, and qualify based on buyer truth, not seller opinion.
The vertical axis measures how effectively those skills are reinforced through coaching, inspection, and leadership cadence so behavior actually changes.
Most companies are strong on one axis. Almost none are strong on both.
That’s the gap ASG was built to close.
The Problem Centric™ Operating System
A connected system that turns how your team sells into measurable revenue outcomes. Built on Problem Centric™ selling, the category ASG defined, trademarked, and published.
Every sales methodology ever built has the same fatal flaw. It teaches reps something in a workshop, then hopes behavior changes in the field. It doesn’t. 87% is forgotten in 30 days.
The Problem Centric™ OS fixes that by connecting three layers that most companies treat as separate things.
The Problem Centric™ Operating System
A connected system that turns how your team sells into measurable revenue outcomes. Built on Problem Centric™ selling, the category ASG defined, trademarked, and published.
Every sales methodology ever built has the same fatal flaw. It teaches reps something in a workshop, then hopes behavior changes in the field. It doesn’t. 87% is forgotten in 30 days.
The Problem Centric™ OS fixes that by connecting three layers that most companies treat as separate things.
What happens when the system runs.
Integrated 7 sales teams and 100+ reps on the Problem-Centric OS. Doubled replacement deals against competitors.
Sales cycle dropped from 18 months to 89 days. Win rates jumped from 11% to 24%.
Had been through Sandler and Challenger. Called Gap Selling 'revolutionary.'
Closed a $7M revenue gap in 12 months. Acquired by Baker Hughes as a direct result of the growth.
We didn’t just build a methodology. We defined the category.
We wrote the book on this. Literally.
How to create pipeline by leading with the buyer’s problem instead of your product. Published 2026.
The Problem Centric™ methodology for diagnosing and selling to the gap between buyer reality and buyer aspiration. 150,000+ copies.
Gap Sales Enablement. Coming 2027. The playbook for building sales teams that win by operationalizing Problem Centric™ selling across hiring, onboarding, coaching, and enablement.
Two published books. 150,000+ copies of Gap Selling in circulation. Gap Prospecting in print. A third in development. And the Problem Centric™ trademark.
Every methodology we teach has been documented in long form, tested in public, and refined by tens of thousands of sellers who’ve applied it. When you buy a methodology, you deserve to see it first.
That’s why we published ours. Read it. Verify it. Then decide if it fits.
The first AI that teaches you how to sell, then helps you win real deals.
One continuous experience. The inner circle is a live AI trainer that teaches Problem-Centric™ selling, adapts to you, reviews your real emails, debates you when you push back. The outer circle becomes your execution partner on live deals: role-plays, coaching, real-time reinforcement. Not two products. One AI. From learning to doing.
Some tools analyze calls after the fact. It doesn’t train. Others deliver readiness quizzes and practice. They’re disconnected from live execution. Some do standalone role-play. No methodology. No curriculum.
We built the AI that does all of it in one continuous experience, built on the most published selling methodology in the market.
Questions about ASG? Ask Keenan!
Three ways to install Problem Centricity in your org.
Gap Selling Training
Best for: Organizations ready to install the methodology across the team.
Problem Centric™ OS Consulting
Full operating system implementation. We audit your current state, design the three layers (skills, opportunity, forecast), and install the coaching cadences, deal review frameworks, and inspection processes that make any methodology stick.
Best for: Organizations that have already tried training and watched it fade.
AI Keenan / Gap Up
Best for: Organizations that need scalable reinforcement or have teams already trained and ready to operationalize.
Three ways to install Problem Centricity in your org.
Gap Selling Training
Best for: Organizations ready to install the methodology across the team.
Problem Centric™ OS Consulting
Full operating system implementation. We audit your current state, design the three layers (skills, opportunity, forecast), and install the coaching cadences, deal review frameworks, and inspection processes that make any methodology stick.
Best for: Organizations that have already tried training and watched it fade.
AI Keenan / Gap Up
Best for: Organizations that need scalable reinforcement or have teams already trained and ready to operationalize.
Ready to stop patching and start building?
Talk to our team
Schedule a 30-minute diagnostic call. We'll walk through your current state, the problems you're trying to solve, and whether ASG is the right fit. If not, we'll tell you.
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ASG's original 1,200+ buyer survey. What buyers actually want from sellers today, where sellers are getting it wrong, and what changes the game. Free.
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