For Enterprise Sales Organizations
Enterprise Sales Training
from A Sales Growth Company
Embed Gap Selling Into Your Organization
A Sales Growth Company (ASG) is a B2B sales training and consulting firm founded by Keenan and the creator of Gap Selling, a problem-centric sales methodology. ASG's enterprise offering is built for large sales organizations: it certifies your own internal trainers and managers to deliver and reinforce Gap Selling directly, so the methodology runs consistently across every region, every new-hire class, and every team, without rebuying an outside engagement each time headcount changes.
Training That Doesn't Survive Contact With Your Org Chart
You've paid for workshops before. The energy lasted two weeks, then reps went back to what they were doing.
Despite the tools, training, and workshops you've already bought, win rate, sales cycle length, and quota attainment haven't moved. Every new region, every new-hire class, and every team that turns over means starting the training investment again: the same vendor gets rebooked, and the lift fades just as fast as it did the first time.
You don't have the internal bandwidth to build and maintain a training program yourself, but you can't keep signing off on one-off engagements that don't compound either. Your managers are supposed to reinforce the methodology in 1:1s and deal reviews, but nobody trained them to coach it, so it fades by the next quarter.
A training model that depends on flying someone in every time headcount changes produces the same short-term lift on repeat, at the same cost, every time.
Built for Organizations Where One Workshop Isn't Enough
Heads of Sales Enablement and VPs of Sales at B2B and SaaS organizations large enough that training has to survive regional rollout, new-hire onboarding, and rep and manager turnover. A single workshop delivered once to whoever's in the room that quarter doesn't hold up at that scale.
How ASG Scales Across Large Sales Organizations
ASG's enterprise model is built to be run by your own people after the engagement ends: certifying internal trainers and managers so the training keeps operating long after the initial rollout is over.
Train-the-Trainer Certification
ASG assigns a trainer matched to your organization, in Gap Selling and Gap Prospecting alike. That trainer certifies your internal enablement staff directly in the methodology, facilitation, and coaching. Once certified, your own trainers run sessions for broader teams and every new-hire class going forward, without booking ASG again each time.
Manager Enablement
Your frontline managers are trained to coach Gap Selling in deal reviews and pipeline reviews, where reps are running live deals. Training that isn't reinforced by a rep's own manager fades within weeks of the workshop ending, no matter how good the workshop was.
Reinforcement
Certification without reinforcement doesn't hold. ASG builds an ongoing coaching structure into the engagement, so managers keep coaching to the methodology well after the initial rollout ends.
Customization
Gap Selling gets adapted to your specific sales motion, deal stages, and buyer before training begins.
Onboarding & New-Hire Scalability
Because your own certified trainers and managers carry the methodology, new hires get the same training as the rest of the org, on the same timeline as any other onboarding component, on your schedule rather than ASG's.
Consulting
Some organizations need more than training: deals also need to be reviewed, coached, and forecast consistently. ASG's Problem Centric™ OS Implementation engagement extends the same certified-trainer model across execution and forecasting, installing the operating system described in Keenan's book Gap Revenue Performance. It runs the same way at 3 reps or 500, just at a different scale of rollout.
Why Enterprise Sales Organizations Choose ASG
Once your internal trainers are certified, every new hire, every region, and every team scales through your own people instead of ASG's calendar. That's the same model Emburse used to bring Gap Selling to 7 sales teams and 100+ reps.
Completion rate and NPS measure whether reps sat through the session and said they liked it. They don't measure whether the org's win rate, deal size, or sales cycle changed afterward. Emburse's win rate went up 23%. Televerde's sales cycle dropped from 18 months to 89 days. Those are the numbers that show whether the training worked. A satisfaction survey doesn't.
What to Know Before You Deploy Enterprise-Wide
Can ASG train a global enterprise sales team?
Yes. ASG delivers Gap Selling enterprise training to global sales organizations, matching trainers and certification to how your organization is structured across regions.
Can ASG train thousands of sellers?
Yes, through the Train-the-Trainer model. Certification transfers to your own internal trainers, so the number of sellers trained scales with how many trainers and managers your organization certifies over time.
Does ASG offer Train-the-Trainer?
Yes. ASG assigns a certified Gap Selling trainer matched to your organization, who certifies your internal enablement staff to deliver the methodology directly. New-hire classes and additional teams get trained without booking ASG again.
Can internal enablement teams become certified?
Yes. Your internal trainers go through the Gap Selling certification process, typically 2 to 3 months, covering methodology, facilitation, and coaching.
Does ASG train sales managers?
Yes, through Manager Enablement. Managers are trained to coach Gap Selling in deal reviews and pipeline reviews, where reinforcement happens.
Can ASG customize training around our buyers and sales process?
Yes. Custom Program Design builds Gap Selling around your specific sales motion, deal stages, and buyer from the start.
Does ASG support new-hire onboarding?
Yes. Once your internal trainers and managers are certified, new hires are trained on the same timeline as any other onboarding component, without waiting on ASG's availability.
How is Gap Selling reinforced after training?
Through the Reinforcement & Coaching path: an ongoing coaching structure for managers so the methodology stays active in live deals well after the initial rollout ends.
Can ASG work alongside MEDDPICC or another qualification methodology?
Yes. MEDDPICC's buying-cycle fields (Champion, Economic Buyer, Competition, Decision Process, Decision Criteria, Paper Process) fit inside Gap Selling's Buying Process field as sub-categories. Teams already running MEDDPICC scorecards don't need to abandon them to adopt Gap Selling; Gap Selling adds the diagnostic fields MEDDPICC doesn't cover, including Root Cause and Business Problem depth. Full comparison: Gap Selling vs. MEDDPICC.
How much does Enterprise deployment cost?
Costs vary based on the size of the organization. ASG's team builds a quote at the end of the assessment process.
Build a Training Program That Outlasts the Workshop
Tell us how your organization is structured, and we'll scope the deployment path that fits.