Sales Kickoff Planning from A Sales Growth Company
Every Sales Kickoff Creates Energy.
Not Every Sales Kickoff Creates Change.
Choose Ignite & Inspire or Build & Sustain, then we design the event to deliver it.
A Sales Growth Company (ASG) is a B2B sales training and consulting company and the creator of Gap Selling, a problem-centric sales methodology. We design and run Sales Kickoffs (SKOs) using the same diagnostic approach we use in live deals: starting with which outcome your organization needs before a single session gets planned.
Choose Your ROI
Before you plan a single session or speaker, ask one defining question: do you want a motivational high, or measurable change?
The Red Bull ROI
The motivational bump: the hype, the buzz, the "we're all in this together" moment. It boosts morale, creates connection, and gives your team the jolt they need to sprint into the new quarter. Red Bull gives you energy.
The Protein ROI
The transformation ROI: the kind that changes how people think, sell, and lead. It builds the habits and discipline that sustain performance over time. Protein builds muscle.
Eight Pillars That Drive Lasting Impact
Every Sales Kickoff we design follows the same eight pillars, weighted differently depending on whether you're building for energy or for change.
Purpose-Driven Design
Define what success means before you start.
Narrative & Theme
Build a story that connects people to mission and execution.
Balanced Agenda
Create a clear rhythm between inspiration, learning, and application.
Engaging Learning Design
Turn insight into practice with hands-on, relevant sessions.
Culture & Connection
Strengthen belonging and alignment through shared experience.
Recognition & Celebration
Reinforce the values and behaviors you want repeated.
ROI & Investment
Match budget, format, and time to the type of outcome you're targeting.
Keeping the Energy Alive
Plan post-event reinforcement so the lift turns into progress.
From Diagnosis to Reinforcement
We don't run generic events. We design a system that matches the outcome you need, then help you carry it past the event itself.
Choose Your Type
Decide whether the year calls for Ignite & Inspire or Build & Sustain. This sets the direction for everything else.
Set the Foundation
Assess the environment your team is selling in and where execution broke down this year.
Design the Experience
Build the agenda, narrative, and theme around the outcome you established.
Run the Event
Deliver in a format that keeps your team active, practicing, and engaged.
Reinforcement
Carry the work forward with a 30/60/90-day plan so the event shapes daily execution.
The Same Methodology Behind Every SKO We Design
Built for Leaders Who Want the Kickoff to Do More Than Motivate
Who want the SKO to reinforce annual goals and sales methodology.
Who need the event to drive adoption of new skills and behaviors.
Focused on connecting the kickoff message to execution and measurement.
Who want help building a program with substance behind the production.
A Complete Sales Kickoff Strategy and Design Plan
Pre-Event Workshop
With sales and enablement leadership to define outcomes, content themes, and ROI type.
Custom Agenda Development
Balanced sessions for energy, learning, and application, built around your chosen ROI type.
Speaker & Content Alignment
Every message supports the event's purpose, not a disconnected set of sessions.
Facilitation Support
For key sessions or the full event, depending on what your team needs.
30/60/90-Day Reinforcement Plan
Turns momentum into measurable progress after the event ends.
Strategy & Design Plan
Outlines structure, flow, and measurable objectives before a session gets built.
What to Know Before You Book Your SKO
What's Included When ASG Designs Our Sales Kickoff?
A pre-event workshop to define your ROI type and objectives, custom agenda development, speaker and content alignment, facilitation support for key sessions or the full event, and a 30/60/90-day reinforcement plan. The specific scope depends on whether you're building for Ignite & Inspire or Build & Sustain.
Do You Handle Event Logistics, or Just the Content and Design?
We design the strategy, agenda, narrative, and facilitation: the parts that determine whether the event changes what your team does. We're not an event-production or venue-logistics company; if you already have a venue and production partner, we design what happens inside the room.
We're Not Sure Whether We Need Ignite & Inspire or Build & Sustain. Can You Help Us Decide?
Yes. This is the first question in our pre-event workshop, and the choice isn't always obvious from the outside: a team that needs behavior change can default to a motivational event, or the reverse. We help you diagnose which outcome your organization needs before any content gets built.
Can ASG Facilitate the Event, or Do We Run It Ourselves?
Both models work. Some teams want ASG to facilitate key sessions or the full event; others want the strategy, agenda, and content built by ASG and delivered by their own leadership. Facilitation support is scoped to what your team needs.
Do You Support Virtual or Hybrid Sales Kickoffs?
Yes. The design principles (choosing your ROI type, balancing the agenda, planning reinforcement) apply the same way regardless of format. The session design changes to fit virtual, hybrid, or in-person delivery.
How Far in Advance Should We Start Planning?
Start the pre-event workshop as early as possible. The ROI decision shapes budget, speaker selection, and agenda design, and each of those takes longer to get right the closer you get to the event date. Want the full planning breakdown first? Read How to Create the Best SKO Ever.
Ready to Design a Kickoff That Fits Your Goals?
Every Sales Kickoff we build starts with your goals and ends with a plan that carries into daily execution.