How to Create the Best SKO Ever
A practical guide to designing an SKO that energizes, educates, and unites your sales team.
The Blueprint for a Kickoff that Drives Results.
A great Sales Kickoff delivers outcomes that last.
Many teams invest heavily in events that generate excitement but never translate into performance. The key is designing the experience around the results you want to achieve.
This guide shows you how to build an SKO that delivers measurable results. You’ll learn how to define your goal, choose your focus—whether that’s energy and belief (Red Bull ROI) or capability and change (Protein ROI)—and align every element of your story, agenda, learning, and culture to drive that outcome.
Drawn from hundreds of SKO engagements, this eBook gives you a framework to turn your kickoff into a lasting catalyst for growth.
A Framework for CROs, Sales Leaders, and Enablement Teams
Your SKO Is Only as Good as Its Design
Momentum starts with purpose. Predictable performance starts with us.