AI Sales Coach · Built on Gap Selling
Sell Better at Every Step.
AI Keenan is ASG’s AI sales coach, built to work every stage of the sales process: the outbound that opens a conversation, the discovery call you rehearse before it happens and review after, and the deal that’s gone quiet and needs a way back in. It runs on the same frameworks Keenan uses consulting enterprise revenue organizations.
Start Free · 60 Minutes, No Card →
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Paste a Cold Email or Call Transcript and Get Scored
Each submission is scored against the same standards Keenan uses in call reviews with enterprise clients. No account needed.
Score a Cold Email or Discovery Call Free
Prefer to Talk It Through?
Bring a deal that’s gone quiet and talk to AI Keenan live, free, no signup.
Talk to AI Keenan Live →Outbound to Forecast
From an Email That Never Gets a Reply to a Forecast That Falls Apart
Outbound That Goes Nowhere
You’ve tried every cold email and cold call framework you can find and still can’t get a response.
Buyers Keep Disappearing
This buyer was responsive and excited three weeks ago and hasn’t replied to anything you’ve sent since.
Stuck On The Same Objection
You’ve gone back to the same objection-handling training more times than you can count, and you still don’t have a better answer when it comes up again.
Blindsided By Your Own Forecast
The forecast you gave your VP was built on deals reps swore were solid, and by the time the quarter closed, most of them were dead.
How It Works
One Process for Every Stage of the Deal, From the First Outreach to the Final Signature
Start With a Challenge
A cold email that didn’t get a reply, a call where the buyer ghosted you after, a deal you think is getting shaky, or a specific objection you keep getting.
Keenan Analyzes Your Information
It checks for the same things Keenan checks in a real deal review: does the buyer feel a real problem, do they know what it’s costing them, and is there a reason to act now instead of later.
See What’s Missing
The specific gap in your email, call, or deal, and why it’s the reason you’re not getting the reply, the next meeting, or the signature.
Get the Next Move
The rewrite, the practice run, or the exact question to ask next, before you’re back in front of the buyer.
Built to Move Deals, Not Just Answer Prompts
If You’d Throw Your Manager at It, You Can Throw AI Keenan at It.
| You Say | Generic AI Gives You | AI Keenan Gives You |
|---|---|---|
| “This deal has been stuck for 60 days.” | Tips about following up and “adding value.” | A breakdown of what you haven’t validated, where the gap is weak, and the next move to restart the deal. |
| “This buyer ghosted me after the demo.” | A polite re-engagement email and reminders to “stay persistent.” | A likely root cause based on what’s missing in their business case, plus questions to reopen and reset the problem and impact. |
| “No one responds to this outbound email.” | Surface-level rewrites focused on being shorter or catchier. | A version that creates immediate interest by naming the failure pattern and stakes in the buyer’s environment, so you earn the meeting. |
| “I don’t know if this is a real opportunity.” | Asks if your buyer has budget, authority, need, and timing, and calls it qualified. | A pointed read on whether it’s real, what’s missing in your discovery, and what to ask before it ever hits Commit. |
| “My pipeline is full, but I’m still behind quota.” | Tells you to expand your pipeline or improve your sales process, without clear steps. | A view of which deals are real versus bloated, which are in danger, and where to focus your time. |
We asked six AI models, including AI Keenan, to write a cold email to a specific buyer persona. Real buyers judged the results blind. AI Keenan won 94.4% of the time.
Client-reported results from Keenan’s methodology.
In Their Words
What Reps Are Saying
“I thought it would be a ChatGPT clone of Keenan who would give surface-level advice. I don’t think I have ever been this wrong in my life. It surfaced behavioural patterns I didn’t know I had. Higher pipeline, less ghosting, better discovery.”
Abdullah Sajjad Sales Professional
“Got early access this week and wow, I wasn’t ready for how intense it would be. It doesn’t just coach you, it challenges everything you think you know about your deals. Called me out on assumptions within minutes.”
Christopher Carlton Major Account Executive, Thales
“Keenan AI just helped me unstick my largest renewal this quarter. What I was missing was the why behind the metric. Implemented the learning on the call 30 minutes later and we’re miles closer to the CEO.”
Nate Hippauf Sales Professional, Common Room
“He asked me questions I couldn’t answer. Basic ones. The kind that make you realise you’ve been guessing at things you should actually know. Humbling. Useful. Worth every minute.”
Lee Chandler Sales Professional
“Built specifically for sales: deal review, strategy, roleplay, pre-call planning, sharpening execution. Pushes honest self-reflection by challenging your approach in real time. Practical instead of generic.”
Brandon Hawkins Key Account Manager
“Takes the concepts in Gap Selling and applies them to real deals. It calls me out on prospecting emails I think are clever. A colleague said it opened blood flow to a part of his brain he didn’t know existed.”
Michael Green DME Solution Consulting Manager
Teams on the Platform
Built on Replicate Labs, the Same Platform Teams Like GitLab and Payhawk Use to Coach Their Reps
8.2x
More coaching delivered, after GitLab scaled coaching across their sales organization on the Replicate Labs platform.
GitLab
Read GitLab’s story →3x
Faster BDR ramp, after Payhawk equipped their team with deeper buyer-persona understanding on the platform.
Payhawk
Read Payhawk’s story →Platform-wide results from Replicate Labs, not specific to the Gap Selling methodology or AI Keenan.
SOC 2 Certified
GDPR Compliant
Your Data Never Trains Another Client’s Model
Pricing
Start With Keenan Free. Add What You Need as You Grow.
Every plan starts with AI Keenan, built on Gap Selling and Gap Prospecting. Team and Enterprise add more coaches and more seats.
Free
$0
60 minutes free, no card
- 60 minutes of coaching
- 50 chat messages
- AI Keenan only
- Score your own cold emails and call recordings
- Email support
Most Popular
Individual
$59/mo
Billed annually, or $69/mo billed monthly
- Unlimited coaching and messages
- AI Keenan only
- Remembers your deals across sessions
- Email and Slack DM support
Team
$75/seat/mo
Billed annually, or $90/mo billed monthly. 2-seat minimum.
- Everything in Individual, for your whole team
- Adds Bryce, Replicate’s coach for managers
- Team analytics and CRM context
- Priority support
Enterprise
Custom
11+ seats
- Everything in Team
- Access to additional Replicate coaches and custom builds
- SSO, SCIM, and audit logs
- Dedicated account team and quarterly business reviews
Common Questions
GapUp AI Sales Coaching FAQs
What do I need to get value from it?
One real deal or one outbound thread, and a few minutes. Paste in what you have, ask it what you’d ask a strong manager, then try the plan on the next call or email you send.
Do I have to change how I sell to use this?
No. Keep your CRM, your cadence, and the tools you already use. Bring this in when a deal isn’t moving, a buyer goes quiet, or your outbound stops getting replies.
How is this different from a general AI tool like ChatGPT?
It’s built specifically on Gap Selling and trained on hundreds of hours of Keenan’s own coaching and deal reviews. A general AI tool gives you generic advice. This one checks your deal against the same standard Keenan uses when he reviews a rep’s pipeline.
How is this different from a call-recording tool like Gong?
Call-recording tools capture what was said on a call, then stop there. AI Keenan explains why the call went the way it did, what you missed, and what to say next. It can even use a Gong, Fathom, or Fireflies recording as its source material, then adds the coaching those tools don’t.
Can I bring my own call recordings?
Yes. Paste in a transcript, drop in a recording link, or upload the audio directly. AI Keenan reads the call and gives you the diagnosis. Your data is never used to train other models or shared with another customer.
Does this work for SDRs running outbound, or only AEs managing deals?
Both. Outbound reps use it to break down drafts and rewrite emails in the Gap Prospecting pattern. AEs use it to review calls and prepare for meetings.
Where can I actually use AI Keenan day to day?
In the Roster web app, directly in Slack, and inside live meetings through the notes panel.
How long does it take to see if it works?
One deal, one buyer, or one outbound sequence. Most reps know it’s helping after a single test.
Will it replace my manager or enablement team?
No. It gives you sharper deal analysis and next moves so you show up more prepared.
Sell Better at Every Step.
Grab one stubborn deal, one silent buyer, or one outbound sequence that’s going nowhere. Let AI Keenan tell you what’s missing, and what you need to do next.
Start Free · 60 Minutes, No Card →