THE 9 TRUTHBOMBS OF SELLING
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“HANDS DOWN ONE OF THE MOST INSIGHTFUL SALES BOOKS I’VE HAD THE PLEASURE OF READING. WELCOME TO MODERN DAY SALES!” – CHRIS NADEAU, SALES EXECUTIVE AT TK
Like you, your customers are crazy busy. They aren’t going to take the time to meet with you without looking you up online to learn more about your company or product. If they go so far as to reach out to connect with you, you’ll know that you’ve shown them enough to give them reason to believe that you could hold the answer to their problem. When they do, I guarantee it will not be so you can tell them more about yourself or your company.
Because I promise, your customers don’t give a shit about you or your company. They only care about what you can do for them…learn more about the 9 Truthbombs of Selling (Chapter 2 of Gap Selling).
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There’s often lots of holes in sales training courses, and it can leave you with a set of important selling techniques you’ve never been taught. Gap Selling online sales training changes everything you know about sales and what it takes to become a top seller in the 21st century sales game. See what you might be missing and explore our comprehensive online sales training program.
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People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change).
Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today’s frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers.
Today’s sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter:
- Shorter Sales Cycles
- Increased Revenue
- Elevated Deal Values
- Higher Win Rates
- Fewer No Decisions
- More Leads
- and Happier Buyers
Gap Selling elevates the sales world’s selling IQ and turns sales order takers into sales influencers.