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“Gap Selling is the greatest sales methodology developed in the last 50 years!” – Randy Ray CRO Cart.com

Changing The Way
The World Sells

A Sales Methodology that actually works

The Sales Struggles are Real

The Struggles:

Team not converting

Low Average Sale Price

Long Sales Cycles

Poor Pipeline Development

The Root Causes

When it comes to converting opportunities, the root causes can be extensive. The primary reasons a deal doesn’t convert to a client is simply the salesperson didn’t uncover the buyer’s motivation for change. Why should that buyer by? This lack of understanding can stem from poor qualification criteria up front; it never was a qualified opportunity. The CRM or sales software isn’t being effectively used so deals slip through the cracks. The discovery process is really a feature dump where no real value is built to drive the deal forwarded. All of these root causes lead to opportunities not converting to customers.

Know The Symptoms

When sales teams don’t convert deals, the impact in felt throughout a company. Revenue forecasting is wildly inaccurate. Cost of sales and marketing sky rocket. Fulfillment and supply chain are unclear how to plan. Stock holders and board directors become nervous. Salespeople are missing quotas. Growth goals are all on shaky ground.

Addressing The Root Causes

Implementing firm and consistent qualification criteria that is customer-centric (AKA, no BANT or MEDDIC. That’s you focused) will begin cleaning up the pipeline. Implementing a sales methodology will create consistency in how deals are discussed in both deal reviews and pipeline meetings. Structuring value-based conversations around the buyer’s business problems will outline a buyer’s motivation to change, what they are changing, how, when, and the value of change.

The Future State Outcomes

Can you imagine this beautiful world where your opportunity to closed won is over 50%? Sales forecasting has under 15% variance? Over 80% of your sales team makes or exceeds quota? The stock holders / owners / board are thrilled?

Are You Struggling With This

The practical applications, Problem, Impact and Root Cause are such useful tools in so many aspects, not just professionally. Love the concept of staying in the current, not future state. Being present as you are asking your questions and getting to know your practitioner.

Learning the methodology and how to implement gap selling. I see this as a big benefit to our business as a whole and it was great to have someone who has worked in our industry and indeed company to show us a new way to greater success.

The concept. It’s modern, and effective. It speaks to real people not robots!

The way content was instantly relatable to my industry. In many years of sales training, I have never felt like the instructor knew what my role entailed.

The practical applications, Problem, Impact and Root Cause are such useful tools in so many aspects, not just professionally. Love the concept of staying in the current, not future state. Being present as you are asking your questions and getting to know your practitioner.

It is an approach to problem solving and communication and can basically be applied to any situation where we want to solve a problem using critical thinking and a caring strategy where integrity is a given and collaboration fosters success.

The concept. It’s modern, and effective. It speaks to real people not robots! The way content was instantly relatable to my industry. In many years of sales training, I have never felt like the instructor knew what my role entailed.

Learning the methodology and how to implement gap selling. I see this as a big benefit to our business as a whole and it was great to have someone who has worked in our industry and indeed company to show us a new way to greater success.

The concept. It’s modern, and effective. It speaks to real people not robots!

The way content was instantly relatable to my industry. In many years of sales training, I have never felt like the instructor knew what my role entailed.

The practical applications, Problem, Impact and Root Cause are such useful tools in so many aspects, not just professionally. Love the concept of staying in the current, not future state. Being present as you are asking your questions and getting to know your practitioner.

It is an approach to problem solving and communication and can basically be applied to any situation where we want to solve a problem using critical thinking and a caring strategy where integrity is a given and collaboration fosters success.

It is an approach to problem solving and communication and can basically be applied to any situation where we want to solve a problem using critical thinking and a caring strategy where integrity is a given and collaboration fosters success.

Learning the methodology and how to implement gap selling. I see this as a big benefit to our business as a whole and it was great to have someone who has worked in our industry and indeed company to show us a new way to greater success.

The concept. It’s modern, and effective. It speaks to real people not robots!

The way content was instantly relatable to my industry. In many years of sales training, I have never felt like the instructor knew what my role entailed.

The practical applications, Problem, Impact and Root Cause are such useful tools in so many aspects, not just professionally. Love the concept of staying in the current, not future state. Being present as you are asking your questions and getting to know your practitioner.

It is an approach to problem solving and communication and can basically be applied to any situation where we want to solve a problem using critical thinking and a caring strategy where integrity is a given and collaboration fosters success.

We Can Help Fix This

A Sales Methodology
for the 21st Century

We believe everyone has the capability to be a great salesperson. The Gap Selling Methodology is a proven system that empowers salespeople with a collaborative selling approach to build credibility with the buyer and develop their personal sales potential. Gap Selling works because it aligns how buyers like to buy with how sellers like to sell.

Learn more about Gap Selling Methodology

Hot Links,
AKA What We Do

Resource Center Collage

Resource Center

Our handpicked collection of essential sales tools, eBooks, and videos. Dive into comprehensive research studies, practical strategies, and insights designed to boost your selling abilities.

What is Gap Selling Training

Gap Selling Training

Elevate your sales game with Gap Selling training. Ditch the discounts, increase win rates, shorten those lengthy sales cycles, and boost your average deal sizes. We understand your challenges and can help you fix them.

Sales Consulting Options

Sales Consulting Options

Simplify and streamline your sales operation, from strategic account planning to effective pipeline management and sales coaching. Enhance your team’s performance, ensuring repeatable processes that eliminate friction and boost visibility.

Kick-off Event Talks

Kick-off Event Talks

Turbocharge you sales team’s potential. Let Keenan challenge, educate, motivate, and inspire. Propel your team to tackle new challenges, engage customers, and seize opportunities.

Become A Gap Seller Certified Trainer

Become a GAP SELLER Certified Trainer

Advance your training career with a Gap Selling Certification. Offer Gap Selling training to your clients, drive transformative change, and become an expert coach and diagnostician. Break free from traditional methods and embark on your own path to success.

Meet
The Trainers

Meet the experts who diagnose and bridge the gaps in your sales performance. They’re not typical presenters, they’re experienced professionals, CROs, VPs of Sales, etc. With rigorous certification and hands-on experience, they’re using Gap Selling everyday to build their own brands ensuring they can teach you to do the same.

Do you want to become certified?

People We Work With

Gap Selling Book by Keenan

Gap Selling

Order Your Copy: Amazon | Barns & Noble

I love this powerful, provocative, incredibly helpful, on-target book!

Still not sure if this is for you?

Talk to a sales agent

100K+ Sales Peeps
Trust ASG

KEEGAN GAENG
Royalty Exchange

BROOKLYN DICENT
Sales Training Manager

JAMES MACKAY
Chief Revenue Officer

CRAIG WITT
Chief Revenue Office

SIMON BROYCE
Global Sales Director

See All Testimonials

Stop the old school sales tactics and
enter the new sales profession