A Sales Growth Company Logo


The Business Support You Need

We’ll help you accelerate revenue by developing world-class sales engines

4 Pillar Approach To Success

If you’re ready to win in sales and build a world-class sales team, these 4 pillars are essential to your success.

The Strategy

We’ve designed dynamic, progressive, and executable sales strategies primed for the challenges of the 21st century. At A Sales Growth Company, we equip sales organizations with contemporary tools to build targeted sales strategies that accelerate revenue, reduce selling friction, and align with overall corporate goals. We know that a solid sales strategy acts as the compass for all efforts within your sales team, and we help you curate a strategy that cohesively guides your team forward. Without a solid sales strategy, don’t be surprised if you don’t end up where you expected.

How We Help You

  • Goal Setting- What metrics really matter to delivering on your goals?
  • Ideal Customer Profiles- Who should you actually be targeting?
  • Go-to Market Strategies- What is your company’s best penetration approach?
  • Messaging- Are you effectively positioning your brand?
  • Execution- What are the key initiatives to execute, and how will you get there?

Strategy is more than pie-in-the-sky ideas. Strategy is an essential sales pillar that requires detailed planning and execution. Rather than being married to old-school generic formulas created in a vacuum, ASG Consulting thrives on real-life execution. ASG Consulting rolls up its sleeves and helps clients create and deliver executable sales strategies that align your team and guide them toward measurable success.

The Structure

While strategy outlines the goals, objectives, and methodologies required for success, structure is your organization’s framework for executing that strategy. Structure is the practice of organizing your team in order to make sure you can execute your strategy.

Organization structure is frequently overlooked, but remains imperative to your team’s advancement. Lack of understanding of strategic direction, the desire to hurry up and sell, and lack of cross-functional support routinely stifle sales organizations from creating sales structures designed to support your sales strategy.


  • Evaluation of your current structure- What’s working and what’s not?
  • Creating a unique structure- What’s the best way to organize your particular team to meet your specific needs?
  • Reporting and metrics- How do you track the success of your structure?

Without the right organizational structure, a good strategy will fail fast. Through tight alignment and a clear understanding of the executable elements, ASG Consulting sets up organizations for success by preparing them to execute their unique strategy. No face-planting here.

We’re fanatics about helping our clients optimize their sales organizations to optimize pursuit of their objectives. We utilize an engaging and realistic consulting approach tailored to support your unique strategic goals. 

The People

Hiring the right people and placing them in the right roles is unequivocally the most important aspect of sales execution. Unfortunately, this is the area where most organizations struggle the most. The success or failure of your sales organization directly correlates with the expertise and attitude of your sales people.

How We Help You

  • Team skill assessment- How is your team performing? Are the right people in the right roles?
  • Success criteria by role- Do you know the success metrics for each role in your organization?
  • Hiring process- Are you hiring winners? If not, where are the holes in your hiring process?

Through ASG Consulting, you’ll learn how to hire winners right from the start and get the most out of your team. From hiring to coaching, ASG Consulting unlocks the unseen potential of your biggest asset — your people.

The Process

Process is not a dirty word, we promise.

We get it, salespeople don’t like process– but at A Sales Growth Company, we think salespeople don’t like bad processes. They love processes that make them money, help them sell more, and make quota. Plus, we show you how to establish a solid process in a realistic, unpretentious way. No stuffy board meetings here!

Process is the engine booster you put in your gas tank. Your car can run without it, but it runs so much faster and smoother with it


  • Account Planning and Strategy
  • Pipeline Management
  • Content Management
  • Coaching
  • Sales Team Evaluation
  • Account Governance
  • Quarterly Business Reviews
  • Demo Delivery
  • Hiring Process
  • And more…

Strong sales organizations rely on repeatable and simple processes to remove selling friction and provide visibility. Our proven processes at ASG Consulting help you make process pretty.


A Little Insight For Ya…

Here are a few tools to get you on the right path forward.

Sales Team Assessment

You will live or die based on the quality, expertise and attitude of your people! They are the horsepower to success, the catalysts to change, and the energy for fun. Unfortunately, people can also be the anchors to growth, the preventers of innovation, and the destroyers of energy. As much as great people can make an organization, the wrong people can bring a sales organization to its knees.

Sales Team Assessment 

Sales Development Toolkit

When it comes to the four pillars of success: Strategy, Structure, People, and Process, they all converge on planning. 

Sales Development Toolkit

Prioritization Worksheet

We are never short of things to do. It’s never an issue of what, but rather what first. We can’t do everything we need, therefore the goal is to do the things that will have the greatest impact. The prioritization worksheet is designed to help you prioritize those things that will deliver the greatest impact to your team.

Prioritization Worksheet

Define TITLE for topic/content 1

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Define TITLE for topic/content 1

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Take Your Sales Organization
To The Next Level

Testimonial #1


“I can’t imagine selling in any other way.”

When Darren Gloster’s team switched from product-centric selling to embracing the Gap Selling methodology, they found a direct link between Gap Selling and achieving the results they had been trying to attain for so long. 


Testimonial #2


“You could tell from the very beginning that Keenan’s intent was for people to learn; for people to get better.”

Chris Adams’ sales force was transformed through ASG Consulting services, and he started seeing results in the first month.