Changing the Way You Drive Revenue
Reliable Revenue, Predictable Growth…Every Time
We help GTM Organizations align with how today’s buyers buy – giving you confidence in your sales motions, your forecasts, and your revenue objectives. Most firms train reps how to sell. We build the problem-centric operating system that ensures they can.
Brought to you by the Creators of Gap Selling

Changing the Way You Drive Revenue
Reliable Revenue, Predictable Growth…Every Time
We help GTM Organizations align with how today’s buyers buy – giving you confidence in your sales motions, your forecasts, and your revenue objectives. Most firms train reps how to sell. We build the problem-centric operating system that ensures they can.
Brought to you by the Creators of Gap Selling



People We Work With:
Why Revenue Keeps Letting You Down
Unpredictable forecasts, inconsistent quarters, unexpected losses, and wild deals coming out of nowhere aren’t the result of your people or how hard they work.
It’s the absence of a GTM system designed around how today’s buyers buy — one built to create confidence in every deal, every forecast, every growth objective.
What We Do
Sales Training



Elevate your sales game with Gap Selling training. Ditch the discounts, increase win rates, shorten those lengthy sales cycles, and boost your average deal sizes. We understand your challenges and can help you fix them.
Sales Consulting



Simplify and streamline your sales operation, from strategic account planning to effective pipeline management and sales coaching. Enhance your team’s performance, ensuring repeatable processes that eliminate friction and boost visibility.
Kick-off Events



Turbocharge you sales team’s potential. Let Keenan challenge, educate, motivate, and inspire. Propel your team to tackle new challenges, engage customers, and seize opportunities.
Become a GAP SELLING Certified Trainer



Advance your training career with a Gap Selling Certification. Offer Gap Selling training to your clients, drive transformative change, and become an expert coach and diagnostician. Break free from traditional methods and embark on your own path to success.
GAP SELLING Book



People don’t buy from people they like. Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.