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Changing the Way You Drive Revenue

Reliable Revenue, Predictable Growth…Every Time

We help GTM Organizations align with how today’s buyers buy – giving you confidence in your sales motions, your forecasts, and your revenue objectives. Most firms train reps how to sell. We build the problem-centric operating system that ensures they can.

Brought to you by the Creators of Gap Selling

Changing the Way You Drive Revenue

Reliable Revenue, Predictable Growth…Every Time

We help GTM Organizations align with how today’s buyers buy – giving you confidence in your sales motions, your forecasts, and your revenue objectives. Most firms train reps how to sell. We build the problem-centric operating system that ensures they can.

Brought to you by the Creators of Gap Selling

People We Work With:

Why Revenue Keeps Letting You Down

Unpredictable forecasts, inconsistent quarters, unexpected losses, and wild deals coming out of nowhere aren’t the result of your people or how hard they work.

It’s the absence of a GTM system designed around how today’s buyers buy — one built to create confidence in every deal, every forecast, every growth objective.

What We Do

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Sales Training Services

Sales Training

Sales Training Services

Elevate your sales game with Gap Selling training. Ditch the discounts, increase win rates, shorten those lengthy sales cycles, and boost your average deal sizes. We understand your challenges and can help you fix them.

Sales Consulting Services

Sales Consulting

Sales Consulting Services

Simplify and streamline your sales operation, from strategic account planning to effective pipeline management and sales coaching. Enhance your team’s performance, ensuring repeatable processes that eliminate friction and boost visibility.

Kick-off-Events

Kick-off Events

Kick-off-Events

Turbocharge you sales team’s potential. Let Keenan challenge, educate, motivate, and inspire. Propel your team to tackle new challenges, engage customers, and seize opportunities.

Gap Selling Certified Trainer

Become a GAP SELLING Certified Trainer

Gap Selling Certified Trainer

Advance your training career with a Gap Selling Certification. Offer Gap Selling training to your clients, drive transformative change, and become an expert coach and diagnostician. Break free from traditional methods and embark on your own path to success.

Gap Selling Keenan Book

GAP SELLING Book

Gap Selling Keenan Book

People don’t buy from people they like. Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.

Free Sales Resources

Free Resources

Free Sales Resources

Our handpicked collection of essential sales tools, eBooks, and videos. Dive into comprehensive research studies, practical strategies, and insights designed to boost your selling abilities.

Still not sure if this is for you?

100K+ SALES PEEPS TRUST A Sales Growth Company

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“You’ll be hard pressed to find a more straightforward methodology for helping your prospects identify the true cost of the status quo, and the implications of the solution you propose – or sometimes more importantly, of doing nothing at all.”

G2 Review

“Gap selling has helped me focus on asking not only better questions but also deeper questions that have enabled me to reduce my sales cycle. If you are looking to become a better sales professional, Gap Selling training is a must!”

G2 Review

“Gap Selling puts a structure and a mindset in place to enable a forward-thinking sales org to truly operationalize a next-generation sales methodology. Gap Selling forces reps to put their clients in the center of the equation and be patient to dig out their technical and business problems.”

G2 Review

Stop the Old School Sales Tactics and Enter the New Sales Profession