A rep who makes 1,000 cold calls this month will generate roughly one sales opportunity. That number comes from...
Prospecting & Biz Dev Articles
Your SDRs Are Hitting Their Activity Targets. That Is Exactly the Problem.
The Pipeline Coverage Problem That Volume Cannot Fix Across 16.5 million B2B cold emails analyzed by Martal in 2025,...
The AI SDR Productivity Problem
Gartner's November 2025 report on AI in sales is cited most often for one number: AI agents will outnumber human...
8 Key Elements to Killer Sales and Marketing Emails that Win
Email is a critical tool in almost every profession today. Sales and marketing emails are one of, if not the most...
What Your Deal Strategy Must Include
Getting your prospect engaged, getting them on the proverbial hook is critical to selling. Prospecting is the holy...
Gap Selling in Practice: Aligning Decision Criteria During Discovery
Gap Selling Tip #3: Concept: Ensuring decision criteria aligns with solving the problem you discover ...
Tell Your Customer “No”! During Prospecting
Here's the deal. When you're prospecting, leads can be demanding, They will ask for a lot, but it doesn't mean you...
Simple Prospecting Tip – Why Should I Talk To You
Before any sale begins there’s an early win we need. Our target must engage with us. They have to be willing to have a...
Prospect on LinkedIn Without Being a Pesky Salesperson
LinkedIn is a great tool for selling and prospecting, but most salespeople are using it wrong. They're treating it...