A Sales Growth Company Logo

Prospecting & Biz Dev Articles

Your SDRs Are Hitting Their Activity Targets. That Is Exactly the Problem.

The Pipeline Coverage Problem That Volume Cannot Fix Across 16.5 million B2B cold emails analyzed by Martal in 2025, the average reply rate was 5.8 percent — down from 6.8 percent two years prior. B2B sales teams increased outreach volume significantly during the same...

The AI SDR Productivity Problem

Gartner's November 2025 report on AI in sales is cited most often for one number: AI agents will outnumber human sellers 10 to 1 by 2028. That ratio explains why AI SDR tools are finding budget in revenue planning conversations — the cost and volume math is clear:...

Quarterly Sales Quota Calculator: Are You Gonna Make It?

Evaluating Your Q4 Sales Pipeline - The Sales Quota Calculator It’s the first week of October and the first week of Q4.  Most of us have put Q3 behind us, good or bad and we’re squarely focused on making our number for Q4.   We’re building our plans; we’re making our...

Balance Sheets: Exploring their Hidden Sales Secrets

Decoding Balance Sheets for Sales Growth Last week, we went through the Profit and Loss Statement.  This week we’re going to tackle the balance sheet.  The balance sheet and the profit and loss statement go hand and hand and should be evaluated together.   What...