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How to Sell Articles

Avoiding a Common Sales Demo Mistake

We’ve all been there. You’re looking for a new software to streamline a nagging process. You reach out to the industry leaders, expecting high end service, only to find delays, unfulfilled promises, and chunky, canned sales demos. This is a daily annoyance your...

Sales Discovery: The 1 Mistake You’re All Making

A sales discovery call is a pivotal, make or break moment in a sales journey. Sellers have a storied history of making one giant mistake – failing to define every piece of information given, comprehensively. Instead, they collect superficial information that does not...

Customer Acquisition Cost: What it is and Why it’s important

Customer Acquisition Cost or CAC is a key marketing and sales KPI that everyone in the space should know like the back of their hand. It is a comprehensive indicator of the effectiveness of your sales and marketing efforts and offers key insights into the health of...

The Business of Selling: 12 Rules Every Seller Must Follow

If you're a part of the business of selling and you care about your clients, your personal development, your career, and your company, then I have a message for you. It's 2024 and we're still failing our customer, prospects, the companies we work for, and ourselves....