A Sales Growth Company Logo
A Sales Growth Co. is a global sales consulting and sales training company that works differently because we think differently.
Get In Touch
M

Close

Leadership Articles

Sales Quota Attainment Fell From 63% to 28% Since 2012

In 2012, 63% of B2B sales reps hit quota. In 2024, 28% did. Over the same fifteen years, the average company's CRM spend grew from $14 billion to $80 billion industry-wide, nearly six times over, and the sales enablement platform market grew from roughly $1.1 billion...
Read More

Sales Enablement Job Description: 15 Years Out of Date

Search "VP of Sales Enablement" on LinkedIn on any given day and pull up three postings from three different B2B companies. Set the requirements sections side by side. They read like the same document, copied three times. Seven-plus years of experience designing...
Read More

Sales Training Retention Statistics: Bloom’s 2 Sigma Study

A sales rep sits through a two-day workshop. Gartner's research on training retention found that sellers forget 70% of what they were taught within a week, and 87% within a month, which means the workshop is largely gone from memory before the next full workweek is...
Read More

Revenue Enablement Is Dying. What’s Replacing It?

For years, companies have poured billions of dollars into sales enablement. Training. Content. Playbooks. Coaching platforms. Conversation intelligence. AI. Methodologies. Learning management systems. And yet sales performance hasn't exactly exploded. Quota attainment...
Read More