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Leadership Articles

Your SDRs Are Hitting Their Activity Targets. That Is Exactly the Problem.

The Pipeline Coverage Problem That Volume Cannot Fix Across 16.5 million B2B cold emails analyzed by Martal in 2025, the average reply rate was 5.8 percent — down from 6.8 percent two years prior. B2B sales teams increased outreach volume significantly during the same...

A Sales Growth Company Named Representative Vendor in the 2025 Gartner® Market Guide for Sales Training Service Providers, Worldwide

A Sales Growth Company has been recognized as a Representative Vendor in the 2025 Gartner Market Guide for Sales Training Service Providers. As per Gartner, “Sales enablement leaders can use this guide to understand the market, identify vendors and make...

How CROs Can Lead Through the Next Five Years of Change

The expectations placed on CROs are widening fast. Boards still want predictable revenue, but the way those results are produced is changing. AI is reshaping how sellers work, buyers are relying on new sources of information, and traditional go-to-market playbooks are...

What Are You Trying to Accomplish with Your SKO?

So, you’re starting to plan your Sales Kickoff. You probably have a list of venues, a rough schedule, maybe a few keynote speakers in mind, and probably a theme. But do you have, on paper, the goal of the SKO? Is what you’re trying to accomplish written down? Before...