Quick answer: Sales enablement should be measured on the sales metrics it exists to move: win rate, average time to...
Leadership Articles
The Three Improvement Loops for Sales Performance Systems
A sales team that wins a deal and moves straight to the next one, or loses a deal and shrugs it off, is running a...
Why B2B Deals Stall: Survey Data From 1,200 Buyers
Sales leaders default to budget as the reason a deal stalls. A survey of more than 1,200 B2B buyers found something...
How to Merge Sales Enablement and Revenue Operations
Sales Ops and Sales Enablement report to two different leaders at most B2B organizations, and the split is what...
Sales Enablement ROI: Cost Center to Profit Center
Sales enablement touches every rep, every deal, and every piece of content a buyer sees before they decide. No other...
Action Bias in Business Decisions: The Penalty-Kick Study
Elite soccer goalkeepers dive left or right on penalty kicks 94% of the time. Statistically, staying in the center of...
Sales Forecast Accuracy Benchmark: The 15% Standard
A forecast that misses by 30% and a forecast that misses by 3% get reported using the same word: inaccurate. That word...
Weekly Sales Forecast Cadence: The 5-Day Review Rhythm
A sales forecast built once at the start of a quarter and checked again twelve weeks later functions as a guess with a...
How to Train Sales AI on Your Own Sales Methodology
A sales organization that buys an AI call-scoring tool, plugs it into the CRM, and lets it start grading deals has...
Sales Enablement Audit: A 90-Day Diagnostic Framework
Ask a VP of Sales Enablement whether the function is working, and the honest answer usually comes dressed up as a...
The 8 Training Categories Every B2B Sales Org Needs
Most enablement teams build sales training around three things: product knowledge, a methodology workshop, and a...
How to Build a Red/Yellow/Green Deal Scoring Rubric
Two managers look at the same deal on a Monday pipeline review. One says it's rock solid, put it in the forecast. The...