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Gap Selling Resources Articles

How to Choose a B2B Sales Consulting Firm

The right B2B sales consulting firm starts with your problem, not their framework. Before evaluating any firm, a CRO needs to know what they're trying to fix: close rate, pipeline quality, discovery behavior, manager effectiveness, or all of the above. A firm that...

Why Sales Training Fails

Most sales training fails because it teaches reps what to sell, not how to understand what the buyer needs to fix. A rep who completes most training programs can recite the product's value propositions, handle common objections, and run a demo. What they can't do —...

Why Is My Close Rate Low?

Close rate problems in B2B sales are almost never closing problems. They're discovery problems. When a rep enters a deal without a clear picture of what's broken in the buyer's current situation — what it's costing them, what would change if the problem were fixed —...

Free Sales Enablement Assessment

Enablement is often measured by completion rates or content usage. Did the team attend the training? Did they download the deck? But those metrics don’t show whether anything changed in the way reps sell. The Problem Centric™ Operating System (PC-OS) Assessment Sales...