Gap Selling Resources Articles

A Sales Guy is the leading 21st Century Sales Management Consulting Company.

As Gap Selling has crossed the milestone of 50,000 copies sold, we are highlighting some of our favorite books to compliment your Gap Selling journey. Today’s book highlight goes to The End of Average. Like Execution, this isn’t a sales book at all. Written by Todd...

A sales discovery meeting is by far the most important part of a sales process.  There is no more important element to selling than the discovery process. Yet, too many salespeople fail at it. They get lost in the questions. They meander from topic to topic,...

Gap Selling has been out for over a year now and one of the most common questions I’m asked is, “how is Gap Selling different than Solution Selling?” Understanding how often I get this request, I thought I’d share my thoughts here and help folks understand how they...