Case Studies & Testimonials Articles

Testimonial: Convincing a Customer to Change is Hard – How Ryan Cannady Uses Gap Selling to Make it Easier

https://www.youtube.com/watch?v=DdcUSwAM-a8 Change is hard: how Ryan Cannady increased membership 5X,   Convincing a customer to change from a competitor to your product or service is a challenge faced by almost every company at one point or another. Convincing a...

Testimonial: Invest in Your Employees > Increase SaaS Values 300%

https://youtu.be/O0uT_5P-BZw 300% increase in SaaS value, 20% increase in win rates, increasing employee satisfaction - How Cart.com created a winning sales culture. (Hint: Invest in your employees)   Sales training does not need to be an emergency. Young...

Testimonial: 3 Benefits of Gap Selling: Improve Close Rates, Eliminate Budget Restrictions, Gain Additional Customer Insights

https://youtu.be/gzS5VL0pQxw 3 Benefits of Gap Selling – 1. Improve close rates 2. Eliminate budget discussions 3. Gain insights into client problems you didn’t know existed.   Mark Cope, has been through Gap Selling Training with 2 different organizations, most...

Testimonial: Throw Out Your Sales Scripts – Harness Your Team’s Critical Thinking To Engage Buyers

https://www.youtube.com/watch?v=LfaxiVD9KG0 Stagnated salesforce, Misaligned sales team, sales reps just going through the motions? Stop reading sales scripts, stop reacting, and stop trying to establish a formula to make a sale happen. Enhance your sales team's...