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Do You Know what vcs really care about?

Get Your Revenue House in Order

Nobody Gives a Shit About Your Product

So you’re heading to SaaStr Annual 2023. You have your innovative idea, big dreams, and you’re gearing up for your VC meeting. 

At ASG we understand the pivotal role VCs play in the growth and success of your business. BUT, they don’t care about your product or its shiny new features. They care about your financials. Scaling a business from $20 Million to $50 Million is the hardest growth period for a new business. 70% of new business will fail between years 2 and 5. Why? Because they can’t scale.

 •Are you driving revenue?

•Is your revenue growth fast enough for investors to meet their goals?

•What strategies do you have in place to optimize and reduce your CAC over time as your customer base grows?

•How do you handle negotiations or discounts with potential clients? How does this affect your ASP?

•What is your sales closing rate and how does it compare to industry standards?

If these questions have you stumped, we’re here to guide you.

The VCs have raised their money and are only willing to part with it if YOU can help them hit THEIR goals. 

We are the ONLY booth preparing you for your VC meetings. 

Submit the form and we’ll get back to you soon with a booth number, our Braindate schedule, and our giveaway details (worth more than 50K total).

Come See Us – Booth 138

Need to prepare your sellers for a downturn?

Having a unified and consistent sales methodology in your sales organization is one of the fastest ways to lift performance. Chat with our sales team and expereinece the difference with a YOU-focused discovery.

Get Hyped With Us

People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change). Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today’s frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers. Today’s sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter:

  • Shorter Sales Cycles
  • Increased Revenue
  • Elevated Deal Values
  • Higher Win Rates
  • Fewer No Decisions
  • More Leads
  • and Happier Buyers

Gap Selling elevates the sales world’s selling IQ and turns sales order takers into sales influencers.