Social Media and Sales Quota Attainment Survey

Social Media Survey

Does social media impact sales quota and corporate revenue? 

The Social Media and Sales Quota Survey says “Yes!” and the data is compelling.

  • 72% of salespeople using social media as part of their sales process outperformed their peers and exceeded quota 23% more often.
  • There’s a direct correlation between closed deals & social selling tactics: 54% of survey respondents have tracked closed deals to engagement on social media.

When news came out that StyleHaul had sourced another $6 million in equity funding, I tweeted my congratulations to them and suggested they look into creative new oce space to house their soon-to-be growing workforce. A few days later, they reached out to me seeking oce leasing advice. A few months after that we had a signed lease in a building I represent. All because of one tweet.

Carl Muhlstein
@CarlMuhlstein, Managing Director, Jones Lang LaSalle, IP, Inc.

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