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A Sales Growth Co. is a global sales consulting and sales training company that works differently because we think differently.
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Leadership Articles

Sales Forecast Accuracy Benchmark: The 15% Standard

A forecast that misses by 30% and a forecast that misses by 3% get reported using the same word: inaccurate. That word is doing too much work. Most B2B sales organizations have never defined how much deviation between a forecasted number and the actual result counts...
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Weekly Sales Forecast Cadence: The 5-Day Review Rhythm

A sales forecast built once at the start of a quarter and checked again twelve weeks later functions as a guess with a report date attached to it. A forecast that holds up under real conditions runs on a defined weekly rhythm: five specific activities, one assigned to...
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How to Train Sales AI on Your Own Sales Methodology

A sales organization that buys an AI call-scoring tool, plugs it into the CRM, and lets it start grading deals has just made a hire without a job description, without onboarding, and without training on how the team sells. The AI will still produce scores. It will...
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Sales Enablement Audit: A 90-Day Diagnostic Framework

Ask a VP of Sales Enablement whether the function is working, and the honest answer usually comes dressed up as a metric that does not answer the question: a completion rate on the last certification, an NPS score on a workshop, a dashboard showing how many reps...
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