Fathom Marketing Case Study
Case Study- The Results are In!
Everyone loves a good success story! Find out how Fathom Online Marketing turned their business around.
Fathom Online Marketing was struggling. Sales were down, moral was low and the company was changing course.
Setting Fathom up for success took specific, targeted approaches across all the critical success areas: Strategy, Structure, People, and Process.
Once we identified the gap, we went to work and the returns were remarkable:
- 300% increase in sales (and still growing today)
- 40% increase in pipeline
- 80% increase in bookings accuracy
- Greater organization visibility
Find out how we did it, it’s a great story!
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The Gap Selling Method course is anything but basic. This class is built to take your sales organization to a new level of sophisticated, professional sales.
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People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s.
Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale.
Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more.
Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change).
Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today’s frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers.
Today’s sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter:
- Shorter Sales Cycles
- Increased Revenue
- Elevated Deal Values
- Higher Win Rates
- Fewer No Decisions
- More Leads
- and Happier Buyers
Gap Selling elevates the sales world’s selling IQ and turns sales order takers into sales influencers.