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How to Sell Articles

5 Ways to Rethink Sales Enablement in 2024

Acknowledging a weakness is the first step towards improvement. Our society has created a hesitancy, especially among high level professional, to admit when things aren’t going smoothly. The competitive nature of the business world has fostered an environment where...

Gap Sell Keenan 69: Ditch Your Sales Mindset

https://www.youtube.com/watch?v=VNyZ-UPG1NI&feature=youtu.be   Gap Selling is more than a new set of tactics for a seller. It is a profound shift in sales mindset that separates the good from the great. Having read the book, following our newsletters, or...

These 5 Discovery Questions Are Killing Your Calls

Traditional discovery questions are garbage and they’re ruining your sales processes, causing buyer fatigue, and wasting valuable sales leads from the jump.   Stop asking these discovery questions For decades sales reps have been taught to ask, what we call,...

Gap Sell Keenan 68: But What’s The Problem

https://www.youtube.com/watch?v=FaGkkmPciVw&feature=youtu.be   You’ve prospected well, you’ve set a meeting, you think it goes well, but the buyer disappears after. What happened? You botched it somewhere. A lot of sellers fail to effectively communicate and...