Future of Growth: A Conversation on Innovation and Disruption with the Winklevoss Twins

In this CRO Growth Summit finale, Cameron and Tyler Winklevoss (Gemini co-founders) join Keenan to unpack how founders and revenue leaders can out-innovate incumbents, design faster orgs, and turn resistance into momentum. From “two-pizza teams” to minute-by-minute GTM optimization, this session is a playbook for CROs and CEOs who need results now and a pipeline of what’s next.

Speakers

• Cameron Winklevoss – Co-Founder, Gemini
• Tyler Winklevoss – Co-Founder, Gemini
• Keenan – CEO, A Sales Growth Company (Host)

What you’ll hear

• How to compete with entrenched incumbents (beginner’s mind > legacy playbooks)
• Handling naysayers without killing innovation (and when to part ways)
• Why founder-led companies out-execute committees—and how CROs can mimic that speed
• Product ↔ Sales alignment: dogfooding, feedback loops, Conway’s Law
• Small teams, tight scopes: the “two-pizza” mandate that actually ships things
• Cutting red tape: “Who said no?” and collapsing approval loops
• GTM that learns fast: in-house performance marketing, OOH done right, constant creative testing
• Redesigning the CRO role: incentives, enablement for performance, and focusing on the one hill you can win

Chapters (guide) — Runtime: 1:26:00

00:00 Introduction & sponsor shout-outs

02:10 Gemini origin story, IPO & the Bitcoin thesis

09:45 Competing with incumbents: conviction, beginners’ mind, incentives

17:30 Naysayers, founder-led advantage & creating room for “crazy ideas”

24:40 Innovating inside bigger orgs: budget carve-outs, infinite game thinking

31:20 Product ↔ Sales alignment, dogfooding & the Xerox/Apple lesson

38:55 The CRO lens: experimentation, feedback loops, and org design

46:30 Speed vs. process: cutting red tape (X/Twitter example)

53:20 Breaking silos: “Who said no?”—legal/compliance the right way

59:40 Managing resistance: two-pizza teams & protecting innovation

1:06:25 Situational awareness: customer input vs. visionary bets

1:12:10 GTM at Gemini: in-house performance marketing & OOH that works

1:18:30 Redesigning the CRO role: incentives, enablement, focus

1:24:20 Closing takeaways & audience Q&A