How to Buy Sales Training
The definitive guide on choosing a sales training that delivers
A practical framework for evaluating sales training that drives measurable results
Sales training is one of the biggest investments revenue teams make, yet its impact is rarely measured with precision. Leaders often face a crowded market of vendors, competing methodologies, and promises that sound the same.
This guide gives you a structured approach to buying sales training with confidence. It helps you define the performance gaps you’re solving for, connect those gaps to measurable business outcomes, and evaluate each provider through a clear decision framework.
You’ll walk away with a process that brings discipline, clarity, and accountability to how your organization selects and implements training programs.
A Framework for CROs and Enablement Leaders Choosing Sales Training in 2026
What’s Inside
Inside the guide:
-
A complete evaluation framework for selecting the right training provider
-
Seven proven filters to align content, delivery, and business outcomes
-
The most common purchasing mistakes and how to avoid them
-
Key questions to uncover programs that sustain behavior change
-
A model for integrating training into your long-term enablement strategy
Developed from hundreds of ASG engagements with sales teams that improved win rates, deal velocity, and forecast accuracy through structured enablement.
Retraining Every 18 Months and Still Not Seeing Results?
Let’s talk about building a system that makes training stick and ends the costly cycle of decay and re-education.