How to Create an AI Selling Companion
Build Your AI Sidekick: Turn ChatGPT/Claude/Gemini/Perplexity Into a Selling Weapon
February 25, 2026 @ 12PM MT
Most sellers are using AI like a toy, we’re going to show you how to use it like a revenue engine.
In this session, you’ll learn how to build an AI selling companion that actually knows your world, your products, your customers, your tone, your process, and your sales methodology.
When you front-load AI with your Problem Identification Chart, case studies, discovery frameworks, deal coaching principles, and real examples from your business, it becomes the teammate you always wished you had.
We’ll show you how to create and use your custom AI to:
- Diagnose customer problems like a Gap Selling pro
- Prep for discovery in minutes, not hours
- Craft messaging that actually lands
- Strategize complex deals
- Rewrite proposals and QBRs
- Coach yourself (and your team) on deals, calls, and opportunities
- Automate your “thinking work” without losing your voice
Bring your laptop, your brain, and your biggest sales challenges, you’ll leave with an AI sidekick that helps you sell smarter and faster.
Takeaway
Participants leave with an AI sales companion they can immediately use for discovery prep, deal strategy, and message refinement.
Host
Will Aitken
Head of Business Development | A Sales Growth Company
BIO
Will Aitken is a leading sales practitioner turned trainer, speaker, and consultant. Known (and followed) by hundreds of thousands of sellers for his blunt, relatable takes on all things B2B sales, Will leads the prospecting training practice of A Sales Growth Company.