Problem Identification Chart (PIC) Development
Align Your Revenue Team Around the Problems You Solve
People We Work With:
The PIC defines the problems your buyers are solving and the business value of addressing them.
Even experienced teams struggle to pinpoint the real problems their solution solves. Conversations get stuck in product details, messaging loses impact, and buyers never see the full value of change.
PIC Development fixes that. In four collaborative sessions, we work directly with your leadership, sales, product, and marketing teams to build a Problem Identification Chart tailored to your business. Together, we’ll uncover the top business problems you solve, the root causes behind them, and the measurable impact they have on your customers’ results.
The outcome: absolute clarity on what drives urgency, budget, and action — and a unified narrative your entire organization can sell from.