Enablement.
Reimagined for ROI.
Stop Training for Activity. Start Enabling for Impact.
Enablement.
Reimagined for ROI.
Stop Training for Activity. Start Enabling for Impact.
People We Work With:
Enablement has a measurement problem.
It’s easy to count participation and adoption — but nearly impossible to prove revenue impact. Most programs focus on what to do, not how to think. They train actions, not competencies. They measure output, not outcomes.
At ASG, we fix that.
Our Problem-Centric Operating System (OS) is built to make enablement measurable, performance-driven, and aligned to revenue results.
It transforms enablement from a cost center into a profit engine that directly improves win rates, forecast accuracy, and deal velocity.
The Enablement ROI Problem
Enablement teams are under intense pressure to prove their impact.
But most are constrained by the same systemic issues:
The result?
Enablement looks busy — but can’t show business outcomes.
The ASG Difference: The Logic Layer for Measurable Growth
ASG doesn’t deliver another training series or tech integration.
We build the logic layer that unites your entire GTM ecosystem — connecting skills, opportunities, and forecasts through a single operating system that mirrors how buyers actually make decisions.
Our Problem Centric™ OS embeds enablement inside your revenue motion — not beside it — ensuring every rep, manager, and enablement program contributes to measurable business growth.
How We Help
1. Build the Skills Layer
Know What to Teach, Not Just How to Train
Most enablement teams start with content. We start with clarity.
Using the Problem Identification Chart (PIC) and Buyer Input Data (BID) frameworks, we help organizations pinpoint exactly which competencies their sellers need to improve performance.
The Skills Layer solves the enablement question few can answer: what should we actually teach?
By mapping skill development to diagnostic capability, business acumen, and problem identification, we help enablement deliver focused, high-impact programs that address the true performance gaps holding revenue back.
Result: Targeted competency lift, shorter ramp times, and measurable improvement in rep effectiveness.
2. Reinforce Through the Opportunity Layer
Turn Learning Into Live Performance
Training doesn’t change performance. Reinforcement does.
We operationalize enablement within the Opportunity Layer, embedding learning directly into the deal cycle.
Reps apply new skills in Problem Centric™ Deal Reviews, where managers coach live opportunities through the lens of buyer problems, impacts, and confidence.
This creates continuous reinforcement — learning that’s contextual, applied, and visible in the pipeline.
Result: Increased deal velocity, higher win rates, and sustained behavioral change that sticks.
3. Calibrate the Forecast Layer
Make Enablement Predictive
Enablement success shouldn’t be anecdotal — it should be quantifiable.
In the Forecast Layer, we connect enablement data to revenue outcomes using ASG’s Buyer Confidence Model — measuring where buyers truly stand across Clarity, Control, Consensus, Commitment, and Competition.
This allows leaders to forecast with precision, identifying whether deals are progressing because reps have the right skills and buyers have the right confidence.
Result: Improved forecast accuracy, predictable revenue outcomes, and a direct line between enablement investments and performance ROI.
“We increased pipeline, we improved our win rate percentage, our reps were selling more across the board, our bookings and orders increased — a lot of that stuff happened the first six to twelve months.”
Darren Gloster, COO – Arms Reliability
The Tools Inside the Problem Centric™ OS
Why ASG
While others train sellers, we train the system.
We don’t just build enablement programs — we build enablement engines that operate across skills, opportunities, and forecasts.
- Recognized authority. ASG’s Problem Centric™ methodology has been featured in Harvard Business Review and MIT Sloan Management Review.
- Backed by data. Our “How Buyers Want to Be Sold” research proves product-centric sales drives poor buying outcomes — and problem-centric enablement reverses that.
- Engineered for ROI. Every ASG engagement is designed, implemented, and measured around revenue metrics that matter — win rate lift, forecast accuracy, and deal velocity.
The Outcome: Enablement With a Business Case
After deploying the Problem-Centric O/S, enablement teams consistently report:
- 25–40% improvement in win rates
- Faster rep ramp times
- Greater deal velocity and forecast reliability
- Quantifiable ROI on enablement initiatives
Enablement stops being an internal training function — and becomes a measurable, revenue-driving operating system.
Ready to Prove Enablement ROI?
Let’s build your enablement strategy around the logic of how buyers actually change — and prove the business case for every dollar spent.