Sales Organization Assessment
You Can’t Fix What You Can’t See
People We Work With:
When was the last time you truly looked under the hood of your organization?
Not the pipeline report. Not the quarterly forecast. Not the surface metrics that make you feel in control. But the real picture — the one underneath the numbers.
How clear are you, really, on where things break down between strategy and execution?
Do your teams see problems the same way you do?
Is the disconnect in the people, the process, or the priorities?
And how confident are you that what’s driving your current results is actually what you think it is?
Most organizations don’t have those answers. They see the symptoms — deals dragging, inconsistent forecasts, missed targets — but not the causes. They keep optimizing the visible, while the hidden issues quietly compound. Misaligned strategies. Fragmented enablement. Mixed messages to the market. A structure that rewards activity instead of impact.
That’s what this assessment uncovers.
The ASG Sales Organizational Assessment is designed to expose what’s unseen — to help you understand your true current state across strategy, structure, people, and process. It’s not about proving what’s broken. It’s about revealing what’s invisible: what’s working, what’s missing, what’s disconnected, and what’s standing in the way of growth.
It’s the first critical step in implementing the Problem-Centric Operating System because you can’t install a growth system on a foundation you haven’t diagnosed.
When you finally see the truth of how your organization actually operates — not how it appears to — everything changes.
What It Does
We don’t come in with answers. We come in to find them with you.
The ASG Sales Organizational Assessment is a collaborative deep dive into how your revenue engine actually operates — not on paper, but in reality. Together, we look at how your strategy, structure, people, and processes connect or don’t. We explore the friction points, the assumptions, and the unspoken rules shaping how your teams sell, forecast, and grow.
Using the Problem-Centric Operating System as our lens, we assess your organization through four interconnected layers:
- Skills Layer: How your teams think, diagnose, and communicate with buyers. Are they aligned around the real problems your customers face or defaulting to pitching?
- Opportunity Layer: How deals are created and advanced. Are your processes building clarity and momentum or adding noise and friction?
- Forecast Layer: How data and judgment intersect. Are forecasts built on confidence or optimism?
- Structural Wrapper: The foundation everything rests on — your GTM design, org structure, territory models, comp plans, incentive alignment, and operational rhythms. Do these systems reinforce the behavior and outcomes you want, or unintentionally work against them?
We do this with your team, not around them. We sit with leadership, managers, and reps. We talk with enablement, product, and marketing. We review how deals are qualified, how insights flow, how goals are set, and how decisions are made.
What emerges isn’t a presentation. It’s a shared understanding. A clear picture of what’s working, what’s missing, and where your system needs to evolve to drive alignment, consistency, and growth.
It’s not about proving something’s broken. It’s about uncovering what’s hidden, together.
“It changes the landscape of the organization completely. If you want to be in hypergrowth, if you’re in growth phase right now — Gap Selling is where you need to be.”
Mark Cope, CRO – Corestream
How We
Do
It
We don’t show up with a slide deck and a checklist. We roll up our sleeves and work side by side with your team to understand how your organization actually runs, not how it’s supposed to.
Listen and Observe
We start by talking to the people who live inside your system every day. Leaders, managers, sellers, enablement, and marketing all share how things really work — not how they’re supposed to.
We uncover how decisions are made, where information stalls, and where confidence slips.
Analyze and Diagnose
Next, we dig into your systems and data — deal flow, forecasting cadence, handoffs, enablement programs, and communication rhythms.
We look for patterns, contradictions, and the gaps between intention and execution.
Map to the Framework
We connect every insight back to the Problem-Centric Operating System, mapping what we find across the skills, opportunity, forecast, and structure layers.
This gives us a consistent, objective way to identify root causes — not just symptoms.
Collaborate and Validate
We stay connected throughout the process — sharing what we’re seeing, testing assumptions, and validating insights in real time.
This isn’t an audit from the outside. It’s a collaborative investigation into how your organization really operates.
Deliver and Roadmap
The outcome is a full organizational assessment with clear priorities.
You’ll see what’s working, what’s not, and where to focus next — with a roadmap we build together, grounded in truth and ready for action.
Why It Matters
Every organization has a story it tells itself about why things are the way they are.
“We just need better leads.”
“Our reps need more training.”
“The market’s tough right now.”
Sometimes those stories are true. Most of the time, they’re partial truths that hide deeper, systemic issues like misalignment between strategy and execution, silos between teams, or processes built for a version of the business that no longer exists.
The problem is, you can’t solve what you can’t see. And the longer the real issues stay hidden, the more expensive they become in missed revenue, lost talent, and wasted time chasing the wrong fixes.
That’s why this assessment matters. It gives you something most organizations never have: a clear, objective understanding of your current state.
No politics. No spin. No surface-level assumptions. Just truth.
When you can see how your strategy, structure, people, and process actually work together, or don’t, you gain the ability to fix what’s really broken, not just what’s visible.
This is where real growth begins.
The Outcome
Clarity. Alignment. Direction.
That’s what you walk away with.
The ASG Sales Organizational Assessment gives you a full view of your business as it actually operates. You’ll see where strength exists, where friction lives, and where confidence breaks down across the system. You’ll finally understand how your strategy, structure, people, and process interact and how to bring them back into alignment.
You’ll get a comprehensive report with a clear set of findings, insights, and recommendations. Each one is prioritized and mapped to the Problem-Centric Operating System so you know exactly what to address first and how to do it.
But more than a report, you’ll get conviction. You’ll know where to focus, what to fix, and what to stop doing. You’ll have a roadmap that removes the guesswork and a partner who helps you see what you couldn’t before.
When you understand what’s really happening inside your organization, everything changes. Growth stops being random. Alignment stops being luck. Improvement stops being temporary.
That’s the power of seeing the whole picture.
Assess the System Behind Your Sales Performance
The first step is a conversation to understand what’s breaking down in your revenue system and why.
We’ll look at how your team trains, executes, and forecasts today, identify where performance gaps exist, and discuss whether the Problem Centric™ OS is the right framework to solve them.