The State of Sales
Why Revenue Teams Are Underperforming And What to Do About It
The Decline in B2B Revenue Is a Structural Failure in GTM Design
Misaligned strategies. Disconnected execution. Forecasting blind spots. No shared definition of a winnable deal. Processes built around seller steps instead of buyer decisions. Skills that disappear without live reinforcement.
These breakdowns are baked into how many revenue teams operate and they make consistent growth impossible.
This briefing exposes the data behind the decline, the five psychological barriers that keep leaders from fixing it, and the unified, problem-centric framework top-performing organizations use to align skills, execution, and forecasting, turning unpredictable performance into predictable, scalable revenue.
A Strategic Briefing for CROs, CEOs, and Revenue Leaders
Falling Behind Plan?
If your GTM system is misaligned, no amount of tools, training, or headcount will get you back on track. Let’s diagnose the breakdowns keeping your team from hitting the number and map a system that drives consistent, scalable revenue.