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How to Sell Articles

Why Saving a Dying Deal is Almost Impossible (And What to do Instead)

It looks like a client of mine is about to lose a massive deal. A serious sales failure is unfolding and the root of the problem? The seller has no fucking clue what they’re selling. When I say that, I don’t mean they can’t list the product’s features. I mean they’re...

The 4 Question Qualifying Process That Will Fix Your Pipeline

Let’s talk about the qualifying process. Qualifying prospects is an essential part of a fluid sales process for a couple of reasons. One, we don’t want to spend too much time on unqualified leads or tire-kickers. Two, we don’t want inflated pipelines, full of leads...

What Your Customer Doesn’t Know That’s Costing You Sales

“No we’re all set.” “We’re happy with what we have.” “We’re not looking to change at this time.” How often have you heard any of these from potential clients? They’re words that stop most sales professionals in their tracks. But why? For most salespeople, hearing that...

4 Sales Mistakes That Drive Buyers Crazy

As a sales leader with decades of experience, I’ve developed a sharp eye for sales tactics – both good and bad. All these years, make me a real tough sell for any seller. Whether it’s a high schooler fundraising at my door or an AE pitching a multi-million dollar...