Half of all B2B purchases fail to solve the intended business problem. This widespread issue stems from a critical gap...

Half of all B2B purchases fail to solve the intended business problem. This widespread issue stems from a critical gap...
I rarely make purchases on behalf of the company. I have the opportunity to make plenty of them but it rarely happens....
So you’re thinking about offering a discount. Maybe sales are slow or you think a big client might balk at the pricing...
Acknowledging a weakness is the first step towards improvement. Our society has created a hesitancy, especially among...
https://www.youtube.com/watch?v=VNyZ-UPG1NI&feature=youtu.be Gap Selling is more than a new set of tactics...
Traditional discovery questions are garbage and they’re ruining your sales processes, causing buyer fatigue, and...
https://www.youtube.com/watch?v=FaGkkmPciVw&feature=youtu.be You’ve prospected well, you’ve set a meeting,...
https://www.youtube.com/watch?v=1YtZHx--ePY&feature=youtu.be Selling in a competitive market can be a grind. Your...
https://www.youtube.com/watch?v=H6T-0pqnv3Q If you are a problem-centric, buyer-centric, customer-centric,...
When I was 24 years old, I moved from Boston to Rome with 4 suitcases, no job lined up, a meager amount in savings,...
https://www.youtube.com/watch?v=BL5p-K_us1Q There’s a theme developing over the last few episodes of Gap Sell Keenan....
There is a daily discussion, dilemma, hot take, whatever you want to call it that plagues salespeople: the challenge...