Live AMA W/ Keenan & Will
Get Your Prospecting Questions
Answered
A free live AMA on Gap Prospecting, cold email, cold calls, messaging, follow-up, and getting prospects to care.
A Live AMA About Prospecting
A free live Q&A with Keenan and Will Aitken, authors of Gap Prospecting.
Ask questions about cold email, cold calls, follow-up, targeting, messaging, buyer problems, and how to apply the ideas from the book.
Date: 5/20/2026
Time: 12PM MT
Virtual
The Event has Ended
About Gap Prospecting
Gap Prospecting is the follow-up to Gap Selling and applies the same problem-centric approach to outbound.
The book shows sellers how to prospect around the buyer’s current state, business problems, root causes, and impacts instead of leading with generic pitches, empty personalization, or product claims.
If you send cold emails, make cold calls, write follow-ups, or build outbound messages, this AMA gives you direct access to the ideas behind the book and the people who wrote it.
About Keenan and Will
Keenan and Will Aitken are the co-authors of Gap Prospecting.
Keenan is the author of Gap Selling and CEO of A Sales Growth Company. His work focuses on problem-centric selling, sales execution, and helping sellers create urgency by identifying the buyer’s real business problems.
Will Aitken is a sales trainer, creator, and outbound practitioner known for direct, tactical prospecting advice. His work focuses on cold email, cold calling, messaging, and helping sellers turn better thinking into better outreach.
Together, they wrote Gap Prospecting to give sellers a better way to start conversations with buyers.
