How to Sell Smarter in 2025
Backed by 1,200 Buyers
What today’s buyers expect…
…and what most sales teams are still getting wrong.
What worked in 2019 is killing deals in 2025.
Digital first buyers don’t trust sales decks.
Cold calls feel like spam.
Discovery calls still follow outdated checklists.
There’s a disconnect between how teams are selling and how buyers want to buy. This report shows where that gap shows up and how to close it.
A data-backed look at the buyer-led reality you’re selling into next quarter.
Preview Key Findings
- The #1 reason deals stall is not budget or timing.
- 71% of buyers who ghost never re-engage -Once they go dark, it’s over.
- 74% of buyers will go over budget if the ROI is clear.
What You’ll Learn
Built from live buyer data, focused on what’s breaking deals and what to do about it:
- How today’s buyers scope problems (and why they rescope up to 10 times)
- Why deals stall and how your reps can keep the process moving
- What messaging gets cold outreach responses and what gets ignored
- Which discovery tactics drive credibility
Download the Full Report
Revenue shrinking? Don’t blame the market.
Weak discovery kills deals faster than any economic trend.
Get Hyped With Us
People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change). Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today’s frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers. Today’s sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter:
- Shorter Sales Cycles
- Increased Revenue
- Elevated Deal Values
- Higher Win Rates
- Fewer No Decisions
- More Leads
- and Happier Buyers
Gap Selling elevates the sales world’s selling IQ and turns sales order takers into sales influencers.
