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What Makes You Different?

June 3, 2023

Unveiling Your Unique Value: What Makes You Different at What You Do?

We all wear different hats and bring something different and unique to the table. Whether it’s a salesperson, a teacher, a doctor, a truck driver, or mechanic, or a waiter, or a recruiter, or a Vice President, or a developer, etc. Everyone is something. When we meet new people, it’s often the first thing we ask – “so, what to you do for a living?” It’s our way of connecting and discovering what keeps a person busy each day.


What do You do for a Living?

Unsurprisingly, we’re all pretty good at answering that question right.

But, one question that we both fail to ask and fail to answer is what makes you good at what you do? What makes you different? We remain unaware of the qualities and perspectives that breathe life into our work. Each of us possess a distinctive blend of skills, experience, and personality that shapes the way we tackle responsibilities. When was the last time you sat down and thought about how you bring you to your job each day?


Embracing your Distinctive Approach to Work

Yes, you’re a salesperson, but there are thousands of salespeople, what is it about your approach to selling that distinguishes you in the sea of competitors? Do you have an innate curiosity that makes your discoveries super detailed? Do you possess a unique ability to listen and respond with deeper questions that makes buyers see you as a market expert? Are your solutions crafted in a way to show how much you care about your buyer’s satisfaction and success?

Yes, you’re a mechanic, but you know as wall as I do that your expertise extends beyond car repair. Your attention to detail, unwavering commitment to quality craftsmanship, your genuine passion for diagnosing and solving complex issues is what sets you apart from every other mechanic.

Yes, you’re a VP of Customer Service. But, what is it about you that separates you from the countless others that hold the same title? Your unwavering dedication to providing your customer’s with the best resources? You ability to inspire and lead a team? Your commitment to finding innovative ways to deliver that service? All of these pieces are what makes you excel.


Beyond Job Descriptions – Breathing Life into your Work

A job, on its own, may seem like a mundane and static description of tasks, decisions, or actions within a specific field. Let’s be honest, most if not all, job descriptions can make your eyes glaze over. What truly breathes life into a job is the way a person approaches that job. A job isn’t just a list of responsibilities – it’s an opportunity for self-expression, creativity, and growth. When someone attacks their job with passion, enthusiasm, and a genuine desire to make a difference, their true potential is on display.

Back in our early days we had a recruiting division. We interviewed 100’s of applicants. One of the most common questions we asked and our clients wanted the answer to was “what makes you a badass salesperson?”  Inevitably, few people answer it well. We get the same bullshit, answers. I work hard. I’m detailed oriented. I’m passionate. Yadda, yadda, yadda, yawn!

Those aren’t the answers employers are looking for. What we want isn’t found on the internet, it’s not found in a “what’s the best answer to this screening question” blog. Employers want to know what it is that sets you apart from everyone else in the job market. What unique value do you bring to the table that nobody else can replicate? What qualities, skills, and experiences define your approach to this job? What is it about you that makes your selling different?


What Makes You a Badass (Job Title)?

The only way to answer these questions if to have a profound sense of self-awareness. It requires an in-depth understand of yourself, your unique strengths, abilities, and talents. You need to delve deep into your own psyche and gain clarity on what sets you apart. You must possess the knowledge of how to purposefully and intentionally apply these strengths to your role. It’s the deliberate nature of performing your job and leveraging your strengths as an individual that matters.

How would you answer the question, “What makes you a badass (fill in job here)?

Do you know what distinctly separates you from everyone else who does what you do? What strengths do you bring to the table that you leverage differently than everyone else?  You have to know.

The litmus test is being able to answer the question, “What makes you great at what you do?” And you’re answer could not be able to work for any other person.

If it does, try again.


Ready to be a sales badass? Grab a copy of Gap Selling and let’s get to work.



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