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The Dangerous Illusion of a Silver Bullet Selling Tool

There’s a mindset that slowly crept it’s way into our day to day sales operations. It’s that buddy who asks to stay on your couch and you let him and then 6 months later he’s still there and you can’t get him out. It’s this notion of a silver bullet selling tool in...

Customer Acquisition Cost: What it is and Why it’s important

Customer Acquisition Cost or CAC is a key marketing and sales KPI that everyone in the space should know like the back of their hand. It is a comprehensive indicator of the effectiveness of your sales and marketing efforts and offers key insights into the health of...

4 Unspoken Keys to Better Sales Questions

There's no ifs, ands, or buts about it. Sales questions are make or break when you're on a call with a potential client. There isn't an expert, trainer, or resource who will argue this. But, it's never just the question you're asking. You need to make sure you're...

Sales Processes: Finding Your Roadmap

All change is hard, but developing a routine is key. Today we're taking a book from a personal running journey, stepping up from an aimless routine, and crafting a killer sales process. Ditch the old playbook, get your hands dirty, and let's build a rock-solid sales...