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How to Sell Articles

Gap Sell Keenan 66: Stick to the Business Problems

https://www.youtube.com/watch?v=H6T-0pqnv3Q If you are a problem-centric, buyer-centric, customer-centric, solution-centric, pick a fucking buzzword seller then you need to have a clear grasp of the problems you solve. While you may address numerous technical issues,...

Sales Psychology: Are You Emotionally Attached or Emotionally Invested? The Difference Is Massive

When I was 24 years old, I moved from Boston to Rome with 4 suitcases, no job lined up, a meager amount in savings, and one friend of a friend to call when I got there. I had recently completed a Master’s Degree in Italian Translation, and I was determined to create a...

Gap Sell Keenan 65: Good Selling is Not Telling

https://www.youtube.com/watch?v=BL5p-K_us1Q There’s a theme developing over the last few episodes of Gap Sell Keenan. There’s a lot of telling and not a lot of asking. What separates a good selling from the average? The really good salesperson has the ability to...

Overcoming Objections: Stop Discounting!

There is a daily discussion, dilemma, hot take, whatever you want to call it that plagues salespeople: the challenge of overcoming objections and price negotiations. ‘Should I drop my price to secure a deal?’ It’s a common scenario born out of the fear of losing a...

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