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How to Sell Articles

Using the Next Yes to Close More Deals

Man, is knowing if a deal will close important to the sales world. It’s the center of every pipeline meeting and every executive conversation at the end of the quarter. Knowing if a deal is going to close is at the heart of every opportunity discussion in every sales...

The Sales Demo Buyers Want

Salespeople have long operated under a set of assumptions about what buyers want and need during the sales process. A Sales Growth Company decided to test those assumptions. We conducted a survey of over 1,200 B2B buyers that revealed some startling disconnects...

Signs Your Prospect Isn’t Interested

Thanks Jen, I have received the information, I just haven’t had the time to take a look at it yet. Do you mind calling back next week?” “Thanks for setting us up on the demo, we’ll play with it and get back to you in a few weeks. We’re looking forward to it.” “Great...

Why Half of All B2B Purchases Fail

Half of all B2B purchases fail to solve the intended business problem. This widespread issue stems from a critical gap – buyers often don’t fully grasp the problem they’re trying to address, leading them to invest in ill-fitting solutions. These organizations are...