A Sales Growth Company Logo
A Sales Growth Co. is a global sales consulting and sales training company that works differently because we think differently.
Get In Touch
M

Close

Leadership Articles

The 8 Training Categories Every B2B Sales Org Needs

Most enablement teams build sales training around three things: product knowledge, a methodology workshop, and a general industry overview. Ask what else is in the program and the list runs out fast. That gap is the single biggest reason reps complete training and...
Read More

How to Build a Red/Yellow/Green Deal Scoring Rubric

Two managers look at the same deal on a Monday pipeline review. One says it's rock solid, put it in the forecast. The other has seen this exact shape three times this year, lost every one, and says kill it. Both are confident. Both are looking at the same BID profile,...
Read More

Does Manager Quality Affect Sales Performance? The Data

Two sales teams inside the same company, selling the same product, trained on the same methodology, produce different quota attainment quarter after quarter. Same comp plan, same territory pool, same lead source. The manager running the team explains most of that gap,...
Read More

Sales Quota Attainment Fell From 63% to 28% Since 2012

In 2012, 63% of B2B sales reps hit quota. In 2024, 28% did. Over the same fifteen years, the average company's CRM spend grew from $14 billion to $80 billion industry-wide, nearly six times over, and the sales enablement platform market grew from roughly $1.1 billion...
Read More