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Professional Development Resources Articles

Customer Acquisition Cost (CAC): Formula and How to Reduce It

Customer Acquisition Cost or CAC is a key marketing and sales KPI that everyone in the space should know like the back of their hand. It is a comprehensive indicator of the effectiveness of your sales and marketing efforts and offers key insights into the health of...

4 Unspoken Keys to Better Sales Questions

There's no ifs, ands, or buts about it. Sales questions are make or break when you're on a call with a potential client. There isn't an expert, trainer, or resource who will argue this. But, it's never just the question you're asking. You need to make sure you're...

Sales Processes: Finding Your Roadmap

All change is hard, but developing a routine is key. Today we're taking a book from a personal running journey, stepping up from an aimless routine, and crafting a killer sales process. Ditch the old playbook, get your hands dirty, and let's build a rock-solid sales...

Mastering Sales Coaching: Keys to Peak Sales Performance

What is Sales Coaching? Sales coaching is the gap between onboarding and, ideally, ongoing sales training. If you’re not regularly training your teams that’s an entirely separate issue and you need to sort that out. Coaching and training are pivotal pieces of...