A Sales Growth Company Logo


Sales Mindset: If you Don’t Want it, You Won’t Succeed

February 25, 2023

To be a good salesperson, you need to have a great sales mindset. You need to want to be a great salesperson. If you don’t want something you’re unlikely to be good at it.

How many times have you heard some motivational speaker at a conference or on a social media platform say things like “anything is possible if you want it badly enough?” Yeah, we know, some of them are over the top and there are a lot of other factors that play into this. But, the message, at it’s core is true. If you want something, you’re going to put your full effort towards it.


That being said, you’re unlikely to succeed if you don’t like something.


Selling is no different.


To sell better, you have to want to sell. Selling is like most things. If you don’t want to sell, don’t like selling, and/or don’t have the proper sales mindset you won’t be good at it.


Selling is a noble profession. It’s what makes the world go around. I’ve talked about this before. Nothing happens until shit gets sold.


Salespeople are influencers. We have the power to help companies reach new heights, win new markets, save billions of dollars, make billions of dollars, get new customers, provide better service to customers, make people’s lives easier, create more jobs, save lives, and more. Salespeople are the jet fuel in the economy.


Salespeople are bold and fearless. It’s not uncommon for salespeople to be guaranteed as little as 50% of our compensation, while having to earn the rest. For some of us, we’re guaranteed nothing. Yet with confidence and pride, we come in every day, pick up the phone, scour social media, pound the keyboard and connect with customers and prospects.


We’re not afraid to bet on ourselves. We earn the other 50%, 75%, or 100% in commissions. We know we’re good and therefore are OK with commissions earned, not salaries given.


We face rejection every day. We battle with procurement and other anti-sales combatants. We labor in the trenches tediously making calls and sending out emails all day, working the numbers. X number of calls and emails creates X number of connections, which creates X number of appointments, which creates X number of opportunities, which creates X number of deals. We work the system, we put in the time, and we make it happen. We sell.


That’s what salespeople do. Salespeople are the extreme athletes of the business world, and selling is not for everyone.



I don’t know how else to put this. But before I write another post, before this series goes further, we have to level set. To sell better, you must want to sell.


I know it seems obvious, but I can say right now, with absolute certainty, not every one of you wants to sell. You may like it OK. You may even be somewhat good at it, but deep down inside, selling is not what you want to do.


So you need to stop.


Somehow or some way you got into sales, it’s working, for now, you’re making real money, you’ve got flexibility, and so everything is just kind of working out. But it’s not.


It’s not because you’ve already hit your peak and you don’t even know it. Because you don’t want to be in sales, you’re not going to get much better. You’re not putting in the time. You’re not reading books. You’re not expanding your selling skills. You’re not fully engaged with your clients or in pipeline management.


You’re just doing what it takes to make quota, get your commission, and get to the next day and it may be working. But, what you’re not doing is getting better every day. You’re not committed to becoming the best salesperson you can be. You’re not on a journey to be great, to be a 1%er.


To get better at selling you have to want to sell. You have to want to do what you’re doing and want to do it well. Before we can talk about how to get better, we have to want to get better, and that doesn’t start until we want to sell.


Take the time and get real with yourself. Are you doing what you want to do? Do you want to be a salesperson? Is it the career you want for the next 20 years? If not, nothing I write after this post will help you. You have to want something to get better at it.


If yes, then nothing can stop you.


Who wants it?


Ready to stop with the bullshit and become recession proof? Download Keenan’s guide to selling in a recession here.



Some Related Content for Ya’
The Prospect Said Yes, Why It Doesn’t Mean Sh*t

The Prospect Said Yes, Why It Doesn’t Mean Sh*t

I’m sitting in a pipeline meeting and ask the rep if the deal will close. He confidently replies, “Yes!” “Great,” I say, “How do you know?” The rep responds, “The prospect told me. She said they’re going with us.” Do you know how many times I’ve heard a rep say the...


Submit a Comment

Your email address will not be published. Required fields are marked *