Gap Selling Resources Articles

https://www.youtube.com/watch?v=imMk_Rod1NY&feature=youtu.be   We live in a constantly evolving world. Self development, professional development, and learning is a never-ending journey without a final chapter. The ability to adapt is non-negotiable. Sales...

The critical link between products and problems Connecting the dots between a product and its relevance to a specific problem is a critical aspect of Gap Selling. Recently, we found ourselves on the buyer's side of the table, eagerly anticipating the exploration of an...

https://www.youtube.com/watch?v=GDPCYEoVpLg&feature=youtu.be We’ve done 70 episodes of Gap Sell Keenan and there remains a recurring theme. Sellers still struggle to answer what problems do you solve? This seemingly simple question stumps our guests time and time...

Acknowledging a weakness is the first step towards improvement. Our society has created a hesitancy, especially among high level professional, to admit when things aren’t going smoothly. The competitive nature of the business world has fostered an environment where...