A Sales Growth Company Logo
A Sales Growth Co. is a global sales consulting and sales training company that works differently because we think differently.
Get In Touch
M

Close

Gap Selling Resources Articles

How Should Sales Enablement Be Measured? Start Here

Quick answer: Sales enablement should be measured on the sales metrics it exists to move: win rate, average time to close, average contract value, and the share of reps making quota, plus the trend on each. Attendance, completion rates, certification pass rates, and...
Read More

The Three Improvement Loops for Sales Performance Systems

A sales team that wins a deal and moves straight to the next one, or loses a deal and shrugs it off, is running a system that never gets smarter. The deals happen, the wins and losses pile up, and almost nothing about what happened flows back into training, coaching,...
Read More

Why B2B Deals Stall: Survey Data From 1,200 Buyers

Sales leaders default to budget as the reason a deal stalls. A survey of more than 1,200 B2B buyers found something different: 37% said deals stall because the salesperson doesn't understand their problems, issues, or needs, ahead of budget at 29%. Problem...
Read More

How to Merge Sales Enablement and Revenue Operations

Sales Ops and Sales Enablement report to two different leaders at most B2B organizations, and the split is what produces the coordination failures both functions get blamed for individually. A comp plan change ships from Ops without the training update that should...
Read More