You don’t need to be liked to sell. You don’t need to be liked to have credibility. Watch this talk from INBOUND 2018 and learn why. What really drives customer decisions? Put yourself in the buyer shoes. People buy from people they like, not so fast my friend....
It’s not uncommon for sales revenue to slide. It happens to all sales organizations at one time or another. Revenue being down isn’t the most difficult problem. Knowing why revenue is declining, where to look for revenue gaps, and how to increase revenue is the...
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