Sales is suffering from 9 brutal ills: The Bro Culture Lack of Coaching Too Product-Centric and Not Problem Centric Not enough salespeople understand the game/rules of sales Too much reliance on selling tools. Not enough training in the industry/space Too much...
Selling today and for the majority of the history of sales has been product-centric. In other words, the sales process, our sales conversations, our sales engagement has been focused on the product and what the product can do. In post three, I’m tackling how...
Sales is suffering from 9 brutal ills: Bro Culture Lack of Sales Coaching Product-Centric Selling Not enough salespeople understand the game/rules of sales Too much reliance on selling tools. Not enough training in the industry/space Too much activity management...
You’re not Jordan Belfort – enough with the sales bro culture Sales is suffering from 9 brutal ills: The Sales Bro Culture Lack of Coaching Too Product-Centric and Not Problem Centric Not enough salespeople understand the game/rules of sales Too...
Stop being focused on your product (product-centric) and start focusing on solving your customer’s problems (problem-centric). For years, I mean for most of modern-day sales, we have been taught how to sell and pitch our products. The product has...
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