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Gap Selling Resources Articles

Increasing Win Rates: The Critical Role of Buyer Data

Win rates are one sales metric that may stand alone as the single most important KPI. However, a staggering number of organizations struggle with alarmingly low win rates. Like 15-20%, low. These disappointing numbers typically have a single root cause: too much...

Live Sales Pitch – Gap Sell Keenan #72 – Does ASG Need Gamification?

https://youtu.be/Cl4BzByk7H4?si=1fPhkSZTB290sY9Q This week on Gap Sell Keenan, we're joined by a gamification company, where Steve from Outbound Game steps in to identify and tackle potential issues within our training protocols. This episode serves as a prime example...

Gap Sell Keenan 71: Never Stop Learning

https://www.youtube.com/watch?v=imMk_Rod1NY&feature=youtu.be   We live in a constantly evolving world. Self development, professional development, and learning is a never-ending journey without a final chapter. The ability to adapt is non-negotiable. Sales...

Blind Confidence in Sales: A Lesson in Problem-Relevant Solutions

The critical link between products and problems Connecting the dots between a product and its relevance to a specific problem is a critical aspect of Gap Selling. Recently, we found ourselves on the buyer's side of the table, eagerly anticipating the exploration of an...