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How to Sell Articles

Buyer Input Data and Why It’s So Important to Winning Deals

Take a second to ask yourself, why did my buyers buy?  What was going on in their organization or life, that made them feel they had to change? What made them feel like they had to spend money, time and effort to change their existing environment? What was it that...

Avoiding a Common Sales Demo Mistake

We’ve all been there. You’re looking for a new software to streamline a nagging process. You reach out to the industry leaders, expecting high end service, only to find delays, unfulfilled promises, and chunky, canned sales demos. This is a daily annoyance your...

Sales Discovery: The 1 Mistake You’re All Making

A sales discovery call is a pivotal, make or break moment in a sales journey. Sellers have a storied history of making one giant mistake – failing to define every piece of information given, comprehensively. Instead, they collect superficial information that does not...

Customer Acquisition Cost (CAC): Formula and How to Reduce It

Customer Acquisition Cost or CAC is a key marketing and sales KPI that everyone in the space should know like the back of their hand. It is a comprehensive indicator of the effectiveness of your sales and marketing efforts and offers key insights into the health of...