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How to Sell Articles

The Secret to Killing Sales Quota

Quota, quota, quota. Ever feel like that’s the first thing you think about when you wake up and the last thing on your mind before bed? It’s a big one. What’s the secret to killing sales quota? It’s not more calls, more activity, or a better product. It’s not better...

One CRM Entry Every Opportunity Needs

There’s a whole bunch of stuff that goes into a CRM. Sometimes it’s useful, others it’s as useful as a screen door on a submarine. I don’t care what your CRM currently looks like or what requirements your organization has laid out. There’s ONE entry that MUST be in...

Why Saving a Dying Deal is Almost Impossible (And What to do Instead)

It looks like a client of mine is about to lose a massive deal. A serious sales failure is unfolding and the root of the problem? The seller has no fucking clue what they’re selling. When I say that, I don’t mean they can’t list the product’s features. I mean they’re...

The 4 Question Qualifying Process That Will Fix Your Pipeline

Let’s talk about the qualifying process. Qualifying prospects is an essential part of a fluid sales process for a couple of reasons. One, we don’t want to spend too much time on unqualified leads or tire-kickers. Two, we don’t want inflated pipelines, full of leads...