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Deceptive Sales Tactics: The Lie

Deceptive Sales Tactics: The Lie

Deceptive Sales Tactics Exposed I was a victim of the “lie” sales technique the other day and it pissed me off. I pulled into a gas station to fill up. While I was standing next to my car, a young man about 25 years old walked up to me with a squeegee and said today...
Selling Change: Embracing Customer Discomfort

Selling Change: Embracing Customer Discomfort

Selling Change Sales is predicated on change. Anyone disagree with me on this?  The whole point of selling or buying is change is required or desired. You want a new car, the company needs new design software, an organization wants to take a new approach to marketing....
The Key Requirement To A Sales Qualified Lead

The Key Requirement To A Sales Qualified Lead

Understanding Sales Qualified Leads What qualifies as an opportunity and how do you identify a sales qualified lead when it comes along? Decision criteria can be all over the place depending on the individual salesperson or the organizational structure. Some folks use...