Gap Selling Resources Articles

We're going to be running a series for the next couple of weeks, focusing on account governance. I’ve chosen account governance, as it's the underlying process to account management. I haven’t blogged much on account management. It’s a prominent part of the selling...

Does your CRM feel like more of a hindrance than a help when it comes to selling? It's a common issue, but the problem likely isn't the CRM itself. It's probable that you and your organization aren't using it properly. In fact, when used correctly, the CRM is one of...

You should never ask the buyers the impact of their problems. Your job as a seller and as a Gap Seller is to find the value or the Gap for your client or prospect. As humans, we naturally want to get to the end result as quick as possible. That's simply just not...

Personalization, credibility, and value – probably the 3 most common buzzwords in the sales world today. Being a market expert gives you the ability to accomplish all 3. As a sales rep, your success depends on your ability to understand your clients market and educate...